Staffordshire, The United Kingdom – Successful mobile app publisher, Focus Multimedia, has announced a charming and unique new action-puzzle game, Squashies World, for iPhone, iPod touch and iPad. Developed by award-winning studio The Game Creators, Squashies World asks players to rescue the stranded Squashies – a collection of cute, cool and colourful characters – after their world is turned upside down by a tornado.

The Squashies are desperate to return to the world where they live. Players must work out how to save the Squashies by squashing together characters of the same type until there are none left in the level. The game uses intuitive squashy touch controls to aim the characters around the playing field. The quicker the player clears a level, the more points they are awarded.

Each of the hand-crafted levels offers a different challenge, and a variety of obstacles stands in the player’s way. Barriers, force fields, windmills, sticky walls and other devious devices all conspire to thwart the Squashies on their journey home. Fortunately, easy-to-learn controls allow the player to concentrate on honing their skills and steadily progressing through the vividly coloured levels.

“We wanted to put out an action-puzzle game that really makes the most of the touch screen,” said Rick Vanner, Business Development Director for The Game Creators. “We’ve found that players really enjoy the elasticity involved in pinging the Squashies across the screen.”

“Squashies World is ideal for iPhone, iPad and iPod touch gamers seeking a blast of fun,” said Grant Hughes, Director of Focus Multimedia’s fdigital mobile label. “It’s a very addictive game with intuitive controls, vibrant visuals and sneaky puzzles, and it will quickly hook casual players.”

Squashies World relies on skill, accuracy and speed. The characters’ actions are accurately physically modelled to create an unlimited variety of bouncy movements. With a specially-commissioned soundtrack and cartoon-quality sound effects, Squashies World is a rich gaming experience that will bring a smile to players’ faces.

Squashies World is a unique partnership with Swizzels Matlow Ltd., the UK’s largest family-owned independent confectionery business, to mark the launch of their new range of gums. Squashies(R) Sweet shop favourites – Love Hearts, Drumstick Lollies, Double Lollies and New Refresher chew bars – have been given a soft makeover by Swizzels Matlow and transformed into the new Squashies range.

About The Game Creators:
Based in the North West of the UK, The Game Creators is an award-winning independent developer with a long track record of creating innovative and fun games and apps. The company is also the most recognised provider of game creation software on the Internet with a comprehensive range of affordable, cutting edge game creation tools that make it easier for anyone to make their own computer games and iOS apps.

Device Requirements:
* Compatible with iPhone, iPod touch, and iPad
* Requires iOS 4.2 or later
* 26.8 MB

Pricing and Availability:
Squashies World 1.0 is only $0.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Games category. Android users can download the app from the Google Play store. A new video trailer and first screenshots are available for press to download and post online.

Squashies World 1.0
Purchase and Download
YouTube Video (Trailer)
App Icon

fdigital is the mobile publishing division of Focus Multimedia Ltd, one of the UK’s leading PC games and software publishers. The company’s Driving Test Success brand (over 4 million units sold) has successfully made the transition to Apple’s App Store. Since it reached the #1 chart position in 2012 the Theory Test Driving Test Success app has been ever present in the UK Top 25 Paid Chart, and #1 in the UK Education Chart (Paid and Free). Leveraging over 50 man years’ experience in game publishing and marketing, Focus works closely with independent app developers to help them realise their market potential. For more information on fdigital’s popular range of apps for leading smartphones and tablets, please visit them online. Copyright (C) 2012 Focus Multimedia Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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