Toronto, Canada – App Promo, a leading app marketing and strategy firm, has published the results from their Second Annual App Developer Survey that took place between this April/May 2013. The most noteworthy finding from the survey showed the tenacity of app developers today. 81% of app developers stated they would not abandon their app despite the same amount indicating that their app is currently not earning enough money to support a standalone business.
The optimism that the majority of the developers showed in this year’s survey may see significant return as the survey also found that those developers that are sticking it out (3 years ) are coming out on top as top earners with total revenues over $500,000 since launch – most of their success stemming from monthly marketing budgets of at least $1,000.
The survey also found that 29% of developers said that they didn’t market their app. For those that did market their app 12% said their campaigns were only 1 week while another 12% indicated that their marketing efforts were ongoing. Nearly one-third of developers are not using social networks to market their app. For those that are using these networks – Facebook and Twitter reign supreme. Pinterest and Tumblr are untapped networks for marketing of apps at this time.
“Our second annual survey confirmed what we have seen in the three years of working with developers on the business of mobile applications- slow and steady wins the race” says App Promo CEO and Founder, Gary Yentin. “Our survey echoed exactly what we have been finding in the market, app developers that are committed to making their app successful are seeing success. But this success is tied to taking the initiative to improve app discovery through on going marketing – with those that had an effective marketing budget set aside seeing the most traction with their app.”
The goal of this survey was to shed light on the truth behind mobile app success in an attempt to educate and equip the app developer community with information they can use to better their app as a business. App Promo’s CEO, Gary Yentin, will be formally presenting the survey results at the Inside Social Apps Conference June 6-7, 2013 in San Francisco.
A summary of the results are readily available now for review and republish as an Infographic entitled “The Little App Developer That Could” which can be found on the App Promo blog and a complete white paper covering all the data can be downloaded for free on the App Promo website.
App Promo conducted their 2nd Annual Developer Survey from April 15 through to May 5, 2013 and collected over 365 responses from qualified app developer participants. App Promo encourages blogs and media to republish the infographic to help spread word on this very important topic for app developers. A copy of the infographic can be found on the App-Promo website.
App Promo is a leader in app marketing and strategy, helping app developers succeed in the business of their applications. Our services include strategy, discovery monetization and our new ASO (App Store Optimization) services across iOS, Android, Windows and BlacBerry platforms. Copyright (C) 2013 App-Promo. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.