Sydney, Australia – Gabriel Machuret, App Store Optimization Consultant based in Australia, launches his new App Store Optimization Guide, ASO Ninja, which can be downloaded from iTunes and Amazon.

Developers have a tough job trying to get their app found within the search results in app stores without being overwhelmed by their competitors because of the 450,000 already on Android and another 600,000 iOS apps. Similar to top keywords for search engines, the apps that rank the highest within the App Store will lead to loads more downloads because that’s the main place for getting new phone apps.

App Store Optimization (ASO) is a new idea that’s focused on maximizing the amount of times your apps will be downloaded. It takes the concept of SEO and alters it for mobile phone purposes. It’s a way for mobile app developers to boost their ranking and defeat their competitors. Gabriel Machuret is an ASO consultant who does this and has assisted over 30 app companies from around the world in the last year.

Gabriel explains – “You need to look at apps from a different view – one in which optimization and searching are continuous processes. It doesn’t happen overnight. ASO is now a permanent fixture and you need to be flexible and not stress about it. Then your strategies will be more effective.”

Gabriel has created the ultimate ASO Guide called “ASO Ninja” to assist developers in their attempts to be successful in their industry. This guide covers the methods that ASO uses so developers can learn for themselves and apply the information to their own apps.

ASO Ninja’s aim is to clarify ASO so it’s easier for “apptrepreneurs” and app developers to do properly. It covers app discoverability and searching because they’re the largest task of the industry and needs a major understanding of the best ASO to be used for any marketing strategy.

Device Requirements:
* iPhone 3/4/5, iPad, or iPod touch 2/3/4/5
* iBooks 1.3.1 or later
* Requires iOS 4.3.3 or later

Pricing and Availability:
ASO Ninja is $9.99 USD (or equivalent amount in other currencies) and available worldwide through the App Store in the Internet category. It is also available from Amazon. To learn more about this comprehensive guide, check out ASO Ninja online.

ASO Ninja
Purchase and Download
Download from Amazon
Book Cover

Gabriel Machuret is an Australia-based App Store Optimization consultant. He assists app developers to find the most appropriate keywords and to help them learn how to beat their rivals in the marketplace. Gabriel Machuret has written ASO Ninja to guide app developers in the right direction when it comes to implementing ASO to boost their business. Copyright (C) 2012 Gabriel Machuret. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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