Seoul, Korea – Some of the brightest stars in entertainment marketing recently went under the microscope to be considered for Game Connection and [a]list’s annual marketing awards. Encompassing all categories of advertising and promotion, these awards showcase the very finest that the video game marketing industry has to offer. And just as the gaming industry itself has pioneered new frontiers in order to leverage ever-improving technology and an ever-evolving player base, Game Connection’s event has continued to develop in order to showcase a growing force in the game industry: mobile gaming. This year, one of the hottest names in mobile gaming marketing has been honored as a finalist for Best PR Campaign, highlighting their exceptional work in this category.
Gone are the days when black-on-green screens displayed (at best) a halting game of Snake; today’s mobile application industry is a fully developed media and utility software ecosystem. Users have come to expect their smart phones and tablets to offer as many entertainment options – if not more – than their laptop. The mobile gaming industry has been more than happy to step up to the plate, and the best marketers in the business have rallied to meet their PR needs.
“Today’s mobile users have extraordinarily high expectations, regardless of platform, and the mobile app industry is teeming with new developers eager to capture the attention of their audience,” says Peter Song, CEO of appsasia. “This is a very exciting time to be part of the video game marketing industry, because there are wonderful opportunities for new developers to make their mark. Of course, that also means it’s extremely competitive. We pride ourselves on approaching every project with a fresh eye and enthusiastic attitude. Educating potential customers and maximizing the potential of our clients are of paramount importance.”
Receiving this nomination is a great honor for the small company, which has succeeded admirably in their goals. “One thing that we believe has helped power our success,” Peter Song elaborated, “is our commitment to global marketing. We want to represent truly innovative games, games that don’t just meet but exceed the high expectations of the educated consumer. For that to happen, we want to work with passionate developers who are devoted to game development – and that means we need to be devoted to marketing. Our clients trust us to know the ins and outs of the industry around the world. Whether what’s required is the know-how to marketing apps in the Korean, Japanese or Chinese App Store or understanding the proper channels to promote an app successfully in the United States, we’re prepared.”
This confidence has been shown to be well-founded. Many apps promoted by appsasia have found their way to the top of downloads lists, top ten popularity lists, and have a gained loyal and appreciative fan base around the world. Now, appsasia’s exceptional PR skills are being honored by Game Connection in conjunction with [a]list daily, thanks to this very special nomination.
South Korea based apps marketing company appsasia has devoted itself to the successful promotion of iOS and Android applications for Korean app developers and publishers. The appsasia team is committed to excellence and strives to provide the best personalized services for their clients in the Chinese, Japanese and Korean App Store, International Marketplace and the SK T-Store. Copyright (C) 2013 appsasia. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.