San Francisco, California – Play soccer with the man, the myth, the legend…Carlos Valderrama! Bitzio, Inc. (OTCBB:BTZO), a leader in apps, mobile media and behavioral analytics, today announced that the first official animated Carlos Valderrama app is now available for download and play.

Consisting of four soccer games within one app, fans can play for the best high scores in an exciting global soccer competition with the world famous “El Pibe”. The app is available for free download on the iTunes App Store.

In this fully animated app featuring Carlos Valderrama, players have access to four great soccer games all bundled together. This is the first in a series of apps Bitzio will launch with its exclusive Latin America and United States animation rights to Carlos Valderrama, one of the most popular and widely recognizable football players of all time.

Four Games included in the Soccer App include:
* Goal Keeper
* Dribbling
* Juggler
* Goal Wall

“With our recent acquisition of MPC and the amazing animation capabilities we now have on board, our first app designed around Carlos is going to give fans hours of soccer playing fun, right in the palm of their hands. We were thrilled to work with Carlos as one of our first sports characters, because of his great fan base,” said William Schonbrun, President and CEO of Bitzio.

“We plan to give Carlos Valderrama fans much more in the near future with the next apps we are launching, including a special PiciBooth edition where fans can take their own pictures and apply big blond permed hair and a moustache to look like Carlos, then share with friends, and other Carlos fans. The goal of all of these apps is to allow fans to get closer to the players, and clubs, they support and love,” continued Schonbrun.

This fully animated Spanish language app featuring soccer legend Carlos Valderrama is:
* Easy, fun, and entertaining game play
* Features beautiful, deep, colorful, animated graphics
* Real stadium sound and audio atmosphere
* Enjoy the thrill of a live experience: The crowds cheer for the heroes and boo the zeros
* Unlock and collect lots of fun Achievements
* Game Center and OpenFeint enabled

A social platform to invite friends to the game and post results has been established on the Carlos Valderrama Apps Facebook Page.

Forward Looking Statements:
This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations the 2012 fiscal year; The terms and phrases “goal”, “commitment”, “guidance”, “expects”, “would”, “will”, “continuing”, “drive”, “believes”, “indicate”, “look forward”, “grow”, “outlook”, “forecasts”, and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Bitzio in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that Bitzio believes are appropriate in the circumstances, including but not limited to general economic conditions, Bitzio’s expectations regarding its business, strategy and prospects, and Bitzio’s confidence in the cash flow generation of its business. Many factors could cause Bitzio’s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including, without limitation: risks related to competition; Bitzio’s reliance on key personnel; Bitzio’s ability to maintain and enhance its brand; and difficulties in forecasting Bitzio’s financial results, particularly over longer periods given the rapid technological changes, competition and short product life cycles that characterize the mobile application industry. These risk factors and others relating to Bitzio that may cause actual results to differ are set forth Bitzio’s periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at Sedar online or the SEC website. or the SEC website). These factors should be considered carefully, and readers should not place undue reliance on Bitzio’s forward-looking statements. Bitzio has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Device Requirements:
* iPhone, iPad, or iPod touch
* Requires iOS 4.0 or later
* 13.1 MB

Pricing and Availability:
Carlos Valderrama – Colombian Soccer, Keeping and Dribbling Game 1.0 is free and available worldwide exclusively through the App Store in the Games category.

Carlos Valderrama Apps
Carlos Valderrama – Colombian Soccer Game 1.0
Download from iTunes
YouTube Video
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Founded in 2011, Bitzio is a leading mobile media and app development company focused on connecting fans of large entertainment and sports properties with the players, celebrities and teams they love. Powering these apps is the Bitzio Engine, which captures valuable user data and drives increased user monetization. What makes Bitzio really different is its approach to capturing users. Most app companies build first and hope the audience will come. Bitzio licenses media rights of sports and entertainment properties with millions of existing fans. Bitzio uses these rights to create mobile apps and web experiences for these existing fan bases. The company aims to be responsible for the download of 1 Billion apps by 2014. For more information, visit Bitzio online. To learn more about Bitzio, connect on Twitter and Facebook. Copyright (C) 2011-2012 Bitzio. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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