London, England – Get front row seats to the fabulously trendy world of cake decorating and join a “cake community” on any iPhone with the immediate release of Rate My Cake 1.5, the new mobile app developed by De Agostini, Europe’s largest publishers of educational and entertainment publications.

The Rate My Cake app is a brand extension of De Agostini’s best-selling Cake Decorating Magazine, which has become a crazily popular and highly revered presence on the international baking & Cake Decorating scene, with 23.8 million issues sold worldwide.

The Rate My Cake app is a fun, easy and fantastic way for people who love cake to share their pictures, enjoy and discuss all aspects of their favorite dessert with peers. Users can share photos of their impressive cake creations, become inspired by following their favourite cake bakers, comment on their favourite cakes and share ideas for new and exciting cakes and recipes. The Rate My Cake app allows individuals of all culinary skill levels to follow their favourite cake baking professionals and chat with fellow cake fanatics.

“Cake Decorating Magazine is hugely successful around the globe, and we’re looking to extend the brand with the release of this app,” states Vince Murray, Managing Director of De Agostini Publishing. “Since its debut in 2012, we’ve sold 2 million of the first issue of this hugely popular magazine alone and we share the joy of cake decorating with over 316k weekly loyal subscribers. Considering this success as well as the magazine’s recent European expansion, we felt the timing was perfect for releasing a mobile component to the magazine for our global mobile audience. People of all backgrounds, skill levels and from many nations enjoy some variation of this beloved baked good. Rate My Cake is a fun and easy way for individuals to share their love of cake and we can’t wait for cake enthusiasts to begin sharing!”

“De Agostini’s Cake Decorating Magazine has effortlessly cultivated a huge global social community that is at the forefront of cake decorating, from general cake enthusiasts of all levels to small bakers, from professional chefs to culinary institutes,” states Maria Kasapis, Brand Marketing Manager of De Agostini UK’s Cake Decorating Magazine. “49% of our audience own a Smartphone and now, we are continuing to push the envelope with the debut of Rate My Cake – the world’s very first social network app for cake enthusiasts – allowing fans of cake to showcase their beautiful cakes to the world (via their mobiles), while sharing exciting and fun tips and tricks to hone their cake baking skills and gain inspiration from bakers and cake decorators from around the world.”

Feature Highlights:
* Interact with friends by giving and receiving photos, likes and comments
* Get unfiltered access and unique behind-the-scenes insight to professional bakers
* Search photos by type of cake and by occasion
* Photo effects and frames
* Instant sharing to Facebook and Twitter
* Unlimited uploads

Language Support:
English, German, Italian

Device Requirements:
* iPhone 3GS/4/4S/5, iPod touch (3rd/4th/5th generation), and iPad
* Requires iOS 5.0 or later
* 19.8 MB

Pricing and Availability:
Rate My Cake 1.5 is free and available worldwide exclusively through the App Store in the Food & Drink category.

Rate My Cake 1.5
Download from iTunes
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De Agostini Publishing is a leading global publishing company with turnover of 500 million euro and over 120 launches in the 53 countries in which it currently operates: Western and Eastern Europe, Japan and the Far East, and Latin America through the Planeta/De Agostini partnership. Today, De Agostini Publishing is the world leader in the partworks market, with products ranging from courses and soft-educational publications for children and adults to model-making to general culture, both in print and for the latest digital platforms. Copyright (C) 2013 De Agostini Publishing. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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