London, United Kingdom – AppyNation and Gray Cooper Media today announced FLUID FOOTBALL, the next evolution in tactical football games, coming as a universal app in late June 2012 for all iOS devices.

Developed in collaboration with professional football pundits Andy Gray and Richard Keys, Fluid Football puts real-time tactical decision making at your fingertips. Direct your whole team’s actions by simply drawing runs and passes. Use real world tactics to score in a series of challenging set piece scenarios.

Fluid Football features fully voiced commentary and tactical insights from the Sony Award-winning commentary team of Andy Gray and Richard Keys.

“I’m thrilled to have helped create a game that explores the tactical aspect of football, in a fast and exciting manner,” said Gray, Director, Gray Cooper Media. “Fans might have seen football apps before, but nothing like this.”

Simon Prytherch, the CEO of developer Chromativity, has a track record of making innovative football games, with console hits such as LMA Manager and Club Football under his belt. Simon says “With Andy Gray’s renowned, analytical insight, we designed Fluid Football for a touch screen with deep tactical game play. We wanted it to also have intuitive control with quick levels you can drop in to any time, but that will keep you coming back until you’ve mastered them.”

Each Fluid Football level recreates the pivotal moment of a match – throw-ins, penalties and corner kicks that set the stage for sensational goals. You have complete tactical freedom – string together passes, outpace defenders, set up pinpoint crosses – if you can do it on the field you can do it in Fluid Football.

Once you’ve out-manoeuvred the defence, you’ll switch to the 3D ‘player’s eye’ view and swipe to take the decisive shot on goal.

Fluid Football will be released as a Universal App (supporting iPhone, iPod touch and iPad devices) in late June 2012.

About Gray Cooper Media:
Formed by Andy Gray and Richard Keys to use their wealth of experience to partner with leading game developers and publishers, creating a new kind of football gaming experience on mobile devices.

Born out of an idea shared by developers Finblade, Proper Games, Niffler, Onteca, Supersonic and Chromativity, the collaboration between publisher and digital, social and independent UK developers AppyNation represents has been very positively received by the industry and has the support of NESTA, industry associations TIGA and UKIE and the UK Government.

About Chromativity:
Chromativity (formerly Lightning Fish Games) is one of the world’s leading motion videogame developers on Microsoft Kinect, PlayStation Move and Nintendo Wii. They have recently completed Adidas miCoach for Xbox 360 and PlayStation 3, their fifth full-price console product. Chromativity is based in Oxfordshire, United Kingdom and also has a development studio in Pune, India. Chromativity are expanding with ground-breaking titles for PC and mobile platforms, their first iOS/Android game is Fluid Football, due out this summer.

Screenshots (zip)

AppyNation is a revolution in games publishing that favours independence and collaboration between developers and publisher, focused on (but not limited to) delivering engaging, social experiences on Apple’s iOS and Google’s Android platforms. Fluid Football is Copyright (C) 2012 Gray Cooper Media Ltd. and Chromativity Ltd. Developed by Chromativity Ltd. Published by AppyNation Ltd. and Gray Cooper Media Ltd.

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