San Francisco, California – Based in Denver – Chris Sherland and Peter Grundy, former LEGO video game developers of MMOG studio NetDevil, today officially announced a new interactive eBook development and publishing company, Twistframe LLC. Following a soft launch in March 2012, the co-founders teamed up with established children’s book author, Sara Pinto, who was ready to make the jump from traditional books to the interactive realm. The team quietly released The Color Closet, a dynamic and functionally delightful digital coloring book on the iBooks App Store in June. Highlighting excellent storytelling with smart technology is Twistframe’s mission.

“The way books are written and read is changing; we are putting ourselves at the forefront of this movement.” said Chris Sherland, Twistframe co-founder and COO. “The emerging eBook industry is putting power back where it belongs – in the hands of the storyteller. Now authors and publishers can not only use the narrative, but new levels of interactivity to communicate and enhance the reading experience.”

Twistframe is currently focused on the Apple iBook platform but will be developing for other leading eReaders in the near future. The traditional book publishing industry faces a huge shift ahead, with software technology becoming a crucial factor in development and distribution. Twistframe is approaching this challenge with an alternative mindset, skillset and arsenal of connections.

In moving from gaming to eBook technology, the scrappy start-up aims to redefine what a book is and how it should be read. “Twistframe is committed to packaging quality content with easy-to-use interactivity that deepens reader engagement,” said Peter Grundy, Twistframe co-founder and creative director. “It’s an exciting time for artistic content creators as these tools and devices begin to open up richer experiences to new audiences.”

Twistframe may just be getting started, but it is no slacker. The new pub on the block is on track to release the next interactive eBook from Sara Pinto in Q4 2012. The company is also in negotiations with other independent authors and traditional publishers to define more near-future titles.

Device Requirements:
* iOS 5.0 or later
* Viewed using iBooks 2 on an iPad
* 41 pages

Pricing and Availability:
The Color Closet is $4.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Children & Teens category.

The Color Closet
Purchase and Download
Book Cover

Based in Denver, Twistframe develops, publishes and distributes interactive literature for iPads and eReaders. We enhance eBooks while keeping the story center stage. Founded in March 2012 by ex game developers, Twistframe amps up everything you know about reading. Copyright (C) 2012 Twistframe. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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