Chappaqua, New York – Ghost stories are about to get scarier. Goosebottom Books and Trigger are unleashing a new augmented reality book format with Horrible Hauntings, a print book plus app that uses the latest Qualcomm VuforiaTM technology to bring the chills and thrills of ten ghost stories alive off the page for young readers. After downloading the free Horrible Hauntings app to an iOS or Android device, readers will be able to summon and interact with ten 3-D ghosts, including the Flying Dutchman (blow into your mic and fill the sails of the phantom ship), the Princes in the Tower (play ball with their skeletons), Bloody Mary (chant her name three times to summon her to appear in the mirror). The book is written by award-winning children’s author, Shirin Yim Bridges, and illustrated by William Maughan, director of Graduate Studies in Fine Art Illustration at the Academy of Art University in San Francisco.

Horrible Hauntings is the brainchild of Jason Yim, president and executive creative director of Trigger, a mobile and new media company whose clients include major movie studios and blockbuster consumer brands. Yim approached his sister, Shirin Yim Bridges, publisher of Goosebottom Books, with the idea. Together they saw the opportunity to bring these historical ghost stories alive in a new way. They believe this will be the first use of this generation of augmented reality (AR) technology by a U.S. publisher, where to see the AR, you simply look at the book through your smartphone or tablet. Older AR technology involved holding books up to webcams to see the AR on the computer screen, making the experience a lot less intuitive.

Trigger had already begun using this new generation of AR technology for marketing campaigns and for a major toy product developed for Sesame Street. News about the Sesame Street project broke in Forbes in February, and shortly after, Yim had the idea it would be perfect for a ghost book and spoke to his sister. Bridges loved the idea and agreed to do Horrible Hauntings as a joint venture and to accelerate development to launch in time for Halloween.

“This project appealed to me not only because it would be revolutionary, but because kids love a good ghost story, and it’s a perfect fit for Goosebottom Books’ goal of ‘stealth education,'” said Bridges. “After all, these are historical ghosts. But as importantly, instead of a new technology competing with the printed book, you will finally see a great use of new technology to enhance the printed book. It’s the best of both worlds.”

Goosebottom Books focuses on “fun non-fiction” for kids. Their most recent series, The Thinking Girl’s Treasury of Dastardly Dames, was named a Top 10 Nonfiction Series for Youth by the ALA in Booklist, and was featured on NPR. The Thinking Girl’s Treasury of Real Princesses won a silver medal for children’s multicultural nonfiction at the Independent Publishers Book Awards.

Device Requirements:
* iPhone 4, iPhone 4S, iPhone 5, iPod touch
* iPad 2 Wi-Fi, iPad 2 Wi-Fi + 3G, iPad and iPad Wi-Fi + 4G
* Requires iOS 5.0 or later
* 46.2 MB

Pricing and Availability:
Horrible Hauntings (v1.1) is Free and available worldwide exclusively through the App Store in the Books category. Published by Goosebottom Books, Horrible Hauntings was written by Shirin Yim Bridges and illustrated by William Maughan. The hardbound book can also be purchased on Amazon for $21.95 (CAN $24.95). ISBN: 978-1-937463-99-1. Distributed by IPG.

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Horrible Hauntings (v1.1)
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Goosebottom Books focuses on “fun non-fiction” for kids. Their most recent series, The Thinking Girl’s Treasury of Dastardly Dames, was named a Top 10 Nonfiction Series for Youth by the ALA in Booklist, and was featured on NPR. The Thinking Girl’s Treasury of Real Princesses won a silver medal for children’s multicultural nonfiction at the Independent Publishers Book Awards. Copyright (C) 2012 Goosebottom Books. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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