Cupertino, California – iPhone, iPad and iPod touch users around the world who want a more functional, intuitive and useful alarm clock can now download the innovative If Alarm Clock 2.2 App and experience an entirely new and smarter way to wake up and get moving.

Created by Big Paua, If Alarm Clock lets users set an alarm based on time, scenario or event. For example, in addition to traditional time-based alarm setting, users can choose to be awakened by their device when:

* There’s fresh snow on the mountain, and they want to be the first skier or snowboarder
* They have an appointment or meeting scheduled in their calender inclement weather outside means they should wake up earlier and prepare for a longer commute to school or work
* Select people try and communicate with them on Twitter or Facebook
* And many other scenarios and events

Plus, If Alarm Clock also features a remarkable Sleep Aware state, which tracks users’ sleep patterns and helps them get the most efficient, restful sleep possible. They can also provide clear, organized reports to their doctor or other health professional to help diagnose and treat sleep issues.

“If Alarm Clock is an alarm that doesn’t just think in terms of numbers, but in terms of events and scenarios,” commented Matt Greenfield of Big Paua. “It’s an entirely new way to use an alarm clock, and it’s designed to make people’s lives more efficient so they can make the most of their time and, indeed, get the best and most restful sleep possible. We think that once people experience If Alarm Clock, they’ll never go back to an old fashioned alarm clock again!”

If Alarm Clock, the innovative new alarm clock app that is reinventing the alarm clock for the 21st century, has already earned 4+ stars and rave reviews from impressed users around the world.

Language Support:
American English and French

Device Requirements:
* 3/4G iPhone, iPad, or 3/4G iPod touch
* Requires iOS 4.3 or later
* 5.2 MB

Pricing and Availability:
If Alarm Clock 2.2 is $3.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Utilities category.

Big Paua
If Alarm Clock 2.2
Purchase and Download
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Based in New Zealand, Big Paua creates little apps for big thinkers. The company has experience in app design, development and marketing, and has the talent and resources to take any idea – from minimalist simplicity to high end complexity – from vision through to the App Store. Copyright (C) 2012 Big Paua. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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