Austin, Texas – Real Software, creator of Real Studio, the object-oriented cross-platform software development environment for Mac OS X, Windows and Linux, today announced that Real Studio developers are experiencing a marked increase in requests for custom-built Real Studio applications due to a rise in market demand for cross-platform applications to fit modern business requirements. One Real Studio consulting company is experiencing a major increase in inquiries for custom Real Studio applications because of the importance of cross-platform and how easy Real Studio makes it – so much so that they have recently had to turn down projects. Another consulting company had to increase their staff by nearly 40% to accommodate consulting requests and now their development team is currently working at 100% of capacity.

Using Real Studio, developers can create and deliver native cross-platform applications (for Mac OS X, Windows, Linux and the web) without any significant changes to their code base. Since Real Software began supporting web app development in Real Studio in late 2010, many consultants who previously made the majority of their income developing for the desktop now spend half of their time on web-based projects.

According to Bob Keeney, CEO of BKeeney Software, a Real Studio consulting, training and custom software development company, “We recently made an iTunes-like pattern management application on Mac OS X and Windows that talks to a Real Studio web app that manages sales, patterns, and author management, and presents a web store for people to purchase directly from the desktop. The web app acts like a cloud storage system for people with multiple machines with the desktop software installed.”

“Before Real Studio could build web applications, I would have turned down these projects because I didn’t have anyone on staff that had adequate PHP or JavaScript skills,” added Keeney. “Now, with a little bit of training, my team can easily design, build, and maintain a web app without having to learn a new language and a new set of tools.”

Previously Real Studio developers, including Keeney, predominantly worked on Windows-based projects, but with the rising demand in Mac sales there is now a very strong desire to be able to support Mac users. According to Infoworld, new data from IDC and Gartner shows that Mac sales are consistently outgrowing Windows sales in the United States. The lack of Mac support for alternative development tools is causing many companies to rethink their strategy.

According to Keeney, many of his clients have made the decision that sticking with Microsoft for another 10 years is not in their best interests. It means learning a new development environment (.NET) and still not being able to support the Mac. “The only other alternative is to have separate projects – one in .NET and one in xCode, and take their chances,” Keeney added. “Most desire to have the same code base for both platforms and deal with the same developers for each one.”

“With all of the new development in Real Studio, including Cocoa support and rapid development on our web framework, we are definitely hearing from our community that more commercial and custom applications have been developed in Real Studio because cross-platform is becoming increasingly important to businesses. Since developers can write once in Real Studio and effectively support both the web and the desktop, they are able to get projects done faster and less expensively than their competitors,” commented Geoff Perlman, Real Software Founder and CEO. “With native iOS support coming next year, we believe this will only further secure Real Studio’s place as the go-to environment to develop cross-platform software applications.”

Real Software maintains a free list for anyone looking to find a Real Studio consultant for a custom-developed software project. Phillip Zedalis, a Real Studio consultant and Consulting Referrals Program member, stated, “I find the consulting leads program a useful indicator of the overall Real Studio market. Based on requests for my services and lead volume regarding Real Studio, I believe consulting work is on the rise.”

About Real Studio:
Real Studio is a full-featured cross-platform software development tool suited to creating a wide range of applications, from utilities to enterprise-class applications. Real Studio Personal Edition for Windows, Linux or Mac OS X is priced at $99 (USD) and is geared for hobbyists and students. Real Studio Professional Edition, required for cross-platform (Mac OS X, Windows and Linux) compilation, is $299. Real Studio Enterprise Edition, made for full-time developers, is priced at $995, and offers the ability to develop and deploy on Mac OS X, Windows, Linux, and the web. Real Studio Web Edition, the fastest and easiest way to create and deploy web applications, is now available and priced at $599.

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Real Software provides Real Studio, a cross-platform web, desktop, and console development tool. Real Software was found in 1996 and is based in Austin, Texas. Copyright (C) 2012 Real Software. All Rights Reserved. Apple, the Apple logo, Macintosh and Mac OS X are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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