San Francisco, California – The iBook Beyond Ellis D (Alexander/Swift; June, 2012) takes on colorful pitching sensation Dock Ellis in the futuristic frontier of multi-platform tablet reading. Ellis moved from Major League Baseball stardom to drug counseling to – following his death in 2008 – viral video fame, and writer Donnell Alexander’s analysis of this athlete that the system could not contain hits with a wallop that’s beyond even LSD.

Beyond Ellis D seeks to illuminate the often overlooked aspects of Dock’s life that – for better or for worse – is most remembered for the no-hitter he pitched while under the influence of acid. Alexander’s 2008 interview (with Neille Ilel) helped separate from myth from fact in this astonishing performance. Last week National Public Radio’s Unfictional aired a half-hour special called The Ballad of Dock Ellis”, featuring Alexander’s voice and research and opening the doors of public perception that can’t help but lead followers of this unpreditable story to Beyond Ellis D. Far more than – to quote Alexander – “the John Henry of Hallucinogens” , the Los Angeles native is revealed to have been an activist in jock’s clothing. His exploits and influence extended past accidental drug accomplishments; Ellis used his celebrity to challenge and educate society on many levels.

Alexander/Swift’s digital creation takes full advantage of the iBook platform by incorporating an animated video trilogy, the first of which debuted in May on Gawker Media’s Deadspin site to much acclaim and web traffic. Among other treats, Beyond Ellis D features the music of Los Angeles band Rademacher and an insightful audio interview with acclaimed singer-songwriter Barbara Manning, whose song “Dock Ellis” with S.F. Seals is the stuff of American post-punk legend.

Beyond Ellis D becomes available for download on June 4. A launch party in San Francisco will follow.

Device Requirements:
* Requires iPad iOS 5.0 or later
* iBooks 2

Pricing and Availability:
Beyond Ellis D is $9.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Baseball category.

Beyond Ellis D
Purchase and Download
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Alexander/Swift’s principles, Donnell Alexander and Thor Swift both bring years of storytelling experience, with Alexander focusing on writing and production. A member of the original writing staff of ESPN: The Magazine and an ongoing contributor to National Public Radio, he has written business features for publications such as Newsweek International and Entrepreneur, as well as publishing non-fiction books and magazine and newspaper articles.

Alexander/Swift’s director of visuals and technology is Thor Swift. As a student, Swift was among the very first people to use a Mac PC in a publishing environment. A widely-acclaimed photographer, he approaches our enterprise from the background of a commercial artist steeped in the aesthetics of design and photography. Swift has worked as a freelance photojournalist for some of the world’s most prestigious magazines and newspapers. He owns and operates a San Francisco Bay Area, multi award-winning photography studio that caters to style-conscious couples. Copyright (C) 2012 Alexander/Swift. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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