London, United Kingdom – Chad Valley and Parragon Books are pleased to announce the launch of Chad Valley Playtime!, available in the UK and Europe. With a British heritage extending over 150 years, the app launch demonstrates Chad Valley’s innovative approach to children’s learning.

Chad Valley Playtime! is designed to keep young children happy, learning, and having fun for hours. Interactive play provides a natural way to aid in early child development, and the Chad Valley Playtime! app has been designed as a multi-touch and multimedia experience building hand-eye coordination, reading, listening and matching skills, which will delight children and parents alike.

Chad Valley Playtime! features include:

* Animated Storybooks: with Read To Me audio functionality
* Hand-Eye Coordination Games: Mix and match with 5 fun characters, including a princess, fairy, fireman, pirate, and policeman; Help the Mouse Find the Cheese! Maze game with endless puzzle variations
* Create & Colour: Colouring pages with 20 bright colours and 17 fun stampers for kids to decorate again and again
* Musical Play-Along Games: Learn to play 3 favourite nursery rhymes with the touch-and-play keyboard
* Jigsaw Puzzles: Multiple fun 4-or-13-piece jigsaw puzzles for kids to complete
* Help guide for parents explains each app section with clear, simple instructions

Caroline Jones, Chad Valley Product Manager at Argos, said:
“Since Argos acquired Chad Valley in 2009 we have successfully extended the brand into new areas such as books (including e-books) and clothing and we are excited to build on this by taking this traditional play brand further into the digital space. We are seeing significant growth in technology products for children; parents and children can now get all the benefits of interactive learning and app-based functionality from a brand they remember and love.”

The Chad Valley Playtime app is a welcome addition to Chad Valley’s existing digital properties, including the classic fairytale e-book versions of Goldilocks and the Three Bears, Little Red Riding Hood, Cinderella and The Three Billy Goats Gruff, which were released in the iBookstore in January 2012. Chad Valley Playtime! is available as a free download in the App Store with a 1.99 GBP in-app purchase of a bonus content pack.

Device Requirements:
* iPhone, iPad, or iPod touch
* Requires iOS 4.1 or later
* 81.7 MB

Pricing and Availability:
Chad Valley Playtime! 1.0 is free and available worldwide exclusively through the App Store in the Education category.

Chad Valley Playtime! 1.0
Download from iTunes
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For more than twenty years, Parragon has made enriching and entertaining content accessible to readers all around the globe. As an industry leader in a changing book world, Parragon continues to provide innovative multi-platform content and impeccable service to retailers and consumers. Parragon’s app catalogue includes Discovery Kids Sharks, named one of Apple’s Best of Education Apps for 2011. Whether you want a printed book, an e-book or an app, Parragon exceeds expectation. Copyright (C) 2012 Parragon. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. All other trademarks and trade names are the property of their respective owners.

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