Cupertino, California – MeMeTales, in partnership with PBSKids and publishers such as HarperCollins, Orca Books, Shens Books and Little Pickle Press, is launching Readathon2012, to help kids read this summer, no matter where they happen to be. Readathon2012 will run from June 18th to July 28th. Participation in the Readathon is completely free and anyone can join in by creating an account on During this period, MeMeTales will donate a meal (via for every child that joins in the Readathon.

Thanks to the generosity of the participating publishers, kids across the world will get access to complete books to read week after week through the MeMeTales website and apps. Kids earn stickers and certificates and track their reading journey. Parents receive specially created and theme based learning activity ideas created by educators and shared by partners such as PBSKids. In addition, several participating Readathon Leaders will post related learning activities and crafts on their own blogs.

Summer is an exciting time for kids. School is off and kids get to have fun. However, research shows that unless we are prepared and we present our kids with the right opportunities, kids can suffer from learning losses in the summer. In fact, on average, kids lose up to 1 month of training from their academic school year. Kids in low income groups stand to lose more in the summer as they lose access not only to school, but also meals at school and other healthy physical activity.

“This was a huge motivator for us,” says Maya Bisineer, founder of MeMeTales. “We all want our kids to make the most of their days off from school, but again, would it not be awesome if we could support kids that are less fortunate? That was the reason we chose FoodForEducation as our non-profit partner. For every child that joins the Readathon, we help a less fortunate child go to school for a day by helping him/her with a mid day meal.”

Maya also adds that the support from the publishers and the blogging community has been nothing short of amazing. “It is humbling. Everyone working around kids, books and literacy wants to help anyway they can”. Allision McDonald, founder of No Time For Flash Cards says the Readathon is a perfect fit for her community. “Parents are always asking what is the number one thing they can do to support their children’s education especially during the chaotic summer months. My answer is always the same – read,” she says. “The MeMeTales Readathon makes this task so much fun that it doesn’t feel like a task at all!”

Kristina is the founder of Toddler Approved. She is a mom of two (a preschooler and a toddler) as well as a National Board certified teacher (in Special Education). She says, “Not only is reading a great way to connect with kids, but it is also such a phenomenal way to help them learn and cultivate their vocabulary. I love sharing my love of books with others which is why I am so excited to participate in Readathon 2012! Free books, new resources, an opportunity to help others… how could we not participate?”

Rana Diorio, founder of Little Pickle Press is equally thrilled. She says, “Little Pickle Press, in partnership with KiteReaders, is honored to participate in MeMeTales’ inaugural Readathon2012 to promote children’s literacy and to prevent the ‘Summer Slide’.”

PBS KIDS is committed to making a positive impact on the lives of children through curriculum-based entertainment with positive role models and content designed to nurture a child’s total well-being. PBSKids children’s media and family and educator resources include PBS KIDS and PBS KIDS GO! television series,,, PBS Parents, PBS Teachers, PBS KIDS Raising Readers and literacy events across the country. PBS is a nonprofit media enterprise owned and operated by the nation’s 356 public television stations.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 3.2 or later
* 6.7 MB

Pricing and Availability:
MeMeTales 1.3 is Free and available worldwide exclusively through the App Store in the Education category.

MeMeTales 1.3
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MeMetales is a story powered learning space for kids consisting of a website with children’s books and activities. The vision of MeMeTales is to reinvent the way kids read and learn from stories. MeMeTales is funded by 500Startups and angel investors. Copyright (C) 2012 MeMetales. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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