Reykjavik, Iceland – SensiLogic, LLC, a mobile solutions company, today announced version 1.2 of My Iceland Travel Guide for iPhone, iPod touch, and iPad. My Iceland Travel Guide is the premier travel guide for Iceland, designed to meet the needs of tourists traveling in Iceland as well as local residents wanting a simple, intuitive, and powerful travel guide. With almost 1200 categorized listings, and continuously growing, My Iceland offers a comprehensive and easy-to-use travel guide. “My Iceland was designed to help tourists make the most of their stay in Iceland, and it appears to be working. We have gotten an excellent response and our users seem to agree that it works the way they expect”, said Thor Einarsson, Director of Product Management at SensiLogic. “In addition, local residents like it as well so that is a big plus. We have therefore decided to lower the price by 50%.”, added Thor.

My Iceland is organized around the primary interests of tourists: accommodations, activities, arts and culture, events, food, and transportation. These categories then contain over 70 subcategories of information, making it quick and easy to find information of interest. It even includes information on most of the Icelandic volcanoes that have erupted in recent times.

My Iceland Travel Guide is an offline guide since visitors in Iceland often do not have an international calling plan. Users can therefore browse the information in the guide regardless of connectivity and get a list of nearby items of interest at any time. Additional features are available if a network connection is present. “We have taken special care to make the offline experience as smooth as possible”, said Haukur Palmason, Director of Software Development at SensiLogic.

My Iceland includes all relevant contact information for every item in the guide and detailed information on many of the items, including beautiful photographs by more than a dozen photographers. Users can plan their trip to Iceland by adding items of interest to their favorites list, organized by city or town. And My Iceland isn’t just a travel guide. It also works as a travel log. “Tourists have told us that they are so touched by their visit to Iceland that they want to share it with everyone. That’s why we have made it easy for them to record where they go and what they see”, said Thor. According to research by the Icelandic Tourist Board, 97% of visitors to Iceland feel that their trip met their expectations completely or mostly. “The feedback from tourists is phenomenal and they can now use My Iceland Travel Guide to share their experience with their friends and family”, continued Thor.

New listings include many types of activities from Arctic Adventures, one of the largest travel companies in Iceland and My Iceland already includes many new and popular places, such as the hip Kex Hostel near downtown Reykjavik. “Tourists are increasingly moving to smartphones to get their information”, said Petur Marteinsson, Manager at Kex Hostel. “But smartphone apps need to be simple and intuitive in order to survive. My Iceland Travel Guide definitely is.”

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 4.2 or later
* 45.6 MB

Pricing and Availability:
My Iceland Travel Guide 1.2 is $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Travel category.

My Iceland Travel Guide 1.2
Purchase and Download
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Founded in early 2010, SensiLogic LLC develops mobile solutions that make a difference in people’s lives. SensiLogic applies a truly multi-disciplinary approach to product development in order to deliver innovative, useful, and user-friendly mobile solutions. The company also conducts research projects on smartphones and mobile Internet devices, including user experience research, smartphone market trends research, and smartphone software usability testing. Copyright (C) 2012 SensiLogic LLC. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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