London, United Kingdom – Created by London-based design studio WilsonFletcher, the iPhone and iPad app sports a beautiful design and is incredibly easy and lots of fun to use. The rules of the different disciplines are explained on sets of cards, which can be swiped through. A tap on each card will turn it over to reveal the complete rules of the sport with tongue-in-cheek illustrations and fascinating facts. All information can, of course, be shared via Facebook, Twitter and email.

Katie “Curly” Buchanan, the brains behind the app, says: “I really wanted to create an app to get everyone excited about sports, from teenagers to die-hard enthusiasts, people who may know a lot about their favourite sport but less about more obscure disciplines like rhythmic gymnastics or taekwondo. The app is completely jargon-free and unlocks the most wonderful and weird stories behind each event.”

Katie “Curly” Buchanan adds: “People with little or no knowledge of the basic rules may at times be missing out on the viewing pleasure of a sports event. By providing a better understanding of the rules behind the sport, the app will, I hope, greatly enhance the viewing experience for many people, whether they are watching events live in the stadium or on television. The app acts like a knowledgeable friend sitting by your side, explaining the rules in a comprehensive, fun way.”

The app is now available and can be downloaded from the iTunes app store. To find out more information about Curly, to purchase the app from the app store and to download screenshot images, please visit the following links:

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 4.0 or later
* 26.5 MB

Pricing and Availability:
Curly’s pocket guide to sports 1.1 is only $0.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Sports category.

Curly’s pocket guide to sports 1.1
Purchase and Download
Screenshot 1
Screenshot 2
App Icon
Press Kit (zip)

WilsonFletcher Ltd is a digital service innovation practice with studios in London and Sydney. The company’s client base spans some of the world’s leading organisations. More information about WilsonFletcher’s customer insight, digital futures, experience design services and state of the art research facilities is available from the WilsonFletcher website. Copyright (C) 2012 WilsonFletcher Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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