Palo Alto, California – The mobile gaming market is booming. It is an $18 billion market, more than 500 million players and more than 750 smartphones sold every day. However, despite current growth, most game developers are still challenged in turning their business into a huge success.
OMGPOP’s “Draw Something” (now own by Zynga) is a great success. Within 7 weeks they had 50 million downloads, it generate $250,000 in revenue per day. So why is it so successful?
Play with Friends! That’s what makes Draw Something viral. You simply need your friends to make your game experience an exciting one. Those who play know that playing alone is boring!
For game developers building a social game with friends is technically challenging. This is the reason that 99% of the mobile games are single player games.
PlayerDuel built technology to solve this challenge for game developers. It is not only free but it is also simple. Game developers can integrate with PlayerDuel in less than ten minutes. Which means that for players in less than 10 minutes Rovio can let you play Angry Birds with your friends!
While game developers can still use other game platforms such as game center, Gree or Papaya mobile, with PlayerDuel inside a game the players will have the ability to play with friends in a new way. Instead of limiting it to one-on-one matches, PlayerDuel allows one-to-many matches, where you can play against as many friends as you want in a single match. With PlayerDuel you can play on real time or asynchronously so your friends don’t have to be online at the same time as you. In addition, players get full statistics about the performance and their opponents and receive recommendations for new games based on their skills. To spice it up, players on PlayerDuel are playing with virtual coins to earn them a spot in lucrative tournaments.
While PlayerDuel is great for the players, it is built as a platform to impact the success of game developers. PlayerDuel was tested by several game developers over the last two months and the results were amazing: Through the simple action of players inviting their friends, the game is turning viral. This significantly lowers the customer acquisition costs and tripling numbers of downloads.
Playing with friends increases the amount of time players spend in the game by 400%, therefore increasing user retention.
Through PlayerDuel, developers have a new way to monetize their game in addition to what they are doing today.
PlayerDuel’s SDK is currently available for free on IOS (iPhone) and available for download after quick registration on PlayerDuel online.
PlayerDuel is based in Silicon Valley, California and working on additional features and games to be added to the platform. It’s vision is that every time a player opens a game and sees the PlayerDuel logo inside, he will know that he is not alone and can play with friends. Copyright (C) 2012 PlayerDuel. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.