San Francisco, California – PlayHaven, the leading lifetime value (“LTV”) maximization platform for mobile games, and GameSalad, the popular iOS, Android and HTML5 game creation platform, today announced a partnership to help game developers maximize the revenue of their mobile games. The partnership enables over 350,000 GameSalad developers to easily integrate PlayHaven’s monetization and engagement tools using GameSalad’s drag-and-drop game creation platform.

Initial results of the partnership have seen GameSalad developers generate eCPMs for their mobile games that are up to eight times higher than that of competing mobile services. The timing of the partnership is seen as a boon to indie developers as the mobile games industry increasingly moves toward a free-to-play model.

“We are excited to bring PlayHaven’s highly successful monetization and engagement tools to the GameSalad community,” said Steve Felter, CEO of GameSalad. “We’ve seen our developers gain significantly larger audiences when they choose to make their games available for free when compared to charging upfront to download. The challenge in our industry is to find ways for developers to maximize the value of free-to-play games and PlayHaven provides a simple and effective way for our developers to do just that.”

“GameSalad has demonstrated enormous traction as a game creation platform,” said Andy Yang, CEO of PlayHaven. “Through our partnership, PlayHaven will bring additional revenue opportunities to GameSalad’s growing community of 350,000 developers. By incorporating PlayHaven directly into the GameSalad platform, mobile game makers have an easy way to fully capture their revenue opportunities.”

Over the coming months, PlayHaven will continue to collaborate with GameSalad to integrate more features of PlayHaven’s LTV platform. The two companies aim to make revenue maximization easier, faster and more seamlessly integrated into the player experience, allowing developers the freedom to focus on building great games while earning meaningful revenue for their efforts.

About GameSalad:
GameSalad’s Creator platform allows anyone to rapidly design, publish, and distribute sophisticated games for iOS, Android, and HTML5 while eliminating the need to code. Since launching in 2009, over 350,000 developers have used GameSalad’s accessible game creation platform to create over 60,000 games, including a #1 iOS game and more than 60 Top 100 Games in Apple’s U.S. App Store. GameSalad is a privately held, venture-backed company headquartered in San Francisco, CA, with studios in Austin, Texas and Los Angeles, California.


PlayHaven is a Lifetime Value (LTV) Maximization Platform that enables mobile game creators to completely control and balance their in-game marketing and monetization needs. Embrace the flexibility of the web with PlayHaven’s HTML5-powered platform to modify, analyze, and optimize the game experience in real-time to meet business goals. Since May of 2010, PlayHaven has served thousands of game developers and publishers including Pocket Gems, Glu, Game Circus, Fluik, Halfbrick, and many others. Copyright (C) 2012 TinyPlanet Software LLC. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. All other trademarks and trade names are the property of their respective owners.

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