Sacramento, California – Mobilaga today is pleased to introduce Pretty Booth 1.0 for iOS, their entertainment application that gives users a personalized beauty score. Users scan a picture of their face, obtain a score, and compare it to the scores of friends or famous movie stars. Using scientific calculation methods based on facial proportions, Pretty Booth provides beauty score results within seconds. The integrated Beautylist provides users with the rankings of all scanned faces allowing users to compare attractiveness scores at any time. Unlike some novelty and amusement apps that claim to measure attractiveness, Pretty Booth employs the latest facial recognition technology, allowing it to distinguish one face from another, consistently returning the same rating when a photo is re-tested.

To see a scientifically calculated beauty score, users simply choose from one of two scanning options: Scan Male or Scan Female. A tap of the Take Photo button launches the device camera and users are instructed on taking a front-facing portrait photo. Pretty Booth provides on-screen guides for centering and taking the picture. After the user takes the photo, the app begins its scanning process, locating the eyes, mouth, and nose. Using a beauty percentage score that is based on the placement and symmetry of facial features, Pretty Booth provides users with a Beautylevel score that can be compared with others.

Male or female users may compare their Beautylevel with others of their gender, finding their ranking amongst famous faces. Pretty Booth provides a gender-specific ranking list, complete with the names of famous celebrities as well as the user whose score is being compared. In addition, the Beautylist gives users the opportunity to compare their scores with pictures that they take of friends and others. Users may save pictures in the Beautylist for later comparison. Pretty Booth also features the ability to share Beautylevel scores via Facebook.

Feature Highlights:
* Fast, fun entertainment application
* Scientifically calculated Beautylevel scores
* Employs advanced Facial Recognition technology
* Compare scores with famous celebrities
* Collect and compare friends’ scores
* Share results on Facebook

“Scan a picture of your face to get your personalized BeautyScore, then compare it to the scores of your friends or famous movie stars,” stated Mobilaga founder, Alex Attarian. “How attractive are you? Are your friends better looking than you? Pretty Booth gives you the answer!”

Language Support:
* U.S. English and German

Device Requirements:
* iPhone, iPad, or iPod touch
* Requires iOS 4.0 or later
* 10.6 MB

Pricing and Availability:
Pretty Booth 1.0 is $0.99 (USD) and available worldwide exclusively through the App Store in the Entertainment category. Review copies are available on request.

Pretty Booth 1.0
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Based in Sacramento, California, Mobilaga was founded by Alex Attarian in 2010. Mobilaga is a group of young developers dedicated to the creation of fun, entertaining and useful iPhone apps. “Dude, your car!” is the group’s first iPhone app. Mobilaga is also the proud creator of “Soccer Rocker” an app created for World Cup fans. Mobilaga is already developing other quality, functional and fun applications for release in the next few months. Copyright (C) 2010-2012 Mobilaga. All Rights Reserved. Apple, the Apple logo, iPhone, and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

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