Shanghai, China – Leading mobile development studio ReignDesign today is proud to announce the release of their latest iPhone app, Scumbag App. The app, inspired by the “Scumbag Steve” meme popularized on websites such as reddit and imgur, is available as a free download on the App Store. Keeping true to the “scumbag” theme however, it charges users for unlimited use of the signature “scumbag hat.”

The original meme, depicted through a series of images, features a young man seen wearing a sideways hat and standing in a hallway. Captions describe the character’s unethical behavior.

The photo-based app allows users to call out “scumbag” people, places, or things, in their daily life and share them online. Users capture an image with their iPhone camera, add a signature “scumbag hat” to their subject, and then apply captions in the spirit of the original meme. They can then share their image online through email, Facebook and Twitter, or post it directly to websites reddit and imgur.

The app also does not waste the opportunity of being labeled as a “scumbag” itself: while a free download, users are limited to applying the “scumbag hat” to images they create twice per day. Users can opt to purchase unlimited hats for a one-time in-app purchase, which also disables the application’s ads.

Device Requirements:
* iPhone 3GS, iPhone 4, iPhone 4S, 3/4G iPod touch and iPad
* Requires iOS 5.0 or later
* 9.8 MB

Pricing and Availability:
Scumbag App 1.0 is Free and available worldwide exclusively through the App Store in the Entertainment category.

Scumbag App 1.0
Download from iTunes
App Icon

Located in Shanghai, China and founded in 2004, ReignDesign is a mobile development studio that focuses on creative applications, and breakthrough user experiences. All Material and Software (C) 2004-2012 ReignDesign / All Rights Reserved. Pig Rush is a registered trademark of Reign Digital Creatives Limited. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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