New York, New York – Polymash Inc. has designed a free tool for individuals or small businesses who want to publish apps, but don’t know where to start. The tool is especially helpful for people with good content, for example: published authors or aspiring authors; consultants or trainers with their own unique subject matter or methodology; photographers and videographers; professional practitioners in health and fitness, wellness, education, human sciences to name just a few.

The Mobile Readiness tool covers six dimensions of readiness that, once completed, produce clarity for the individual about their current state of mobile readiness. The report it generates provides invaluable tips to help kick-start a mobile strategy. The tool’s intention is to provide a very real look at what it takes. The tool helps the individual (or business) to:

* Translate great ideas and visions into a real actions
* Identify existing strengths as a starting point
* Think strategically about the six dimensions covered in the tool and the alignment between each
* Appreciate what it takes to offer engaging end user experiences wherever users are
* Clarify their market, the resources needed and marketing effort required
* Inform themselves about current mobile trends globally
* Learn about the different app market places and devices

Polymash draws on data sets from its own experience and a cross-section of mobile media and technology research organizations, resulting in a white paper with the most up-to-date facts and mobile trends in 2012.

After two years of building relationships and educating content owners, and with nine successful apps and a #2 ranked app in the Business category on iTunes, the Polymash team has been able to distill the key drivers of successful app creation to six major dimensions.

Their self assessment tool realistically shows what it takes to make a successful app in a still relatively new, yet rapidly growing market place. The self-assessment is not for the faint-hearted. Yet, with good content, a strong desire and a blend of realism and strategic effort, Polymash states that with their guided approach, the chances of producing successful apps for content owners and their users is very high.

How Mobile Ready Are You?

Polymash Inc. is a US-based boutique creative agency whose mission is to transform knowledge and content into exceptional experiences on web and emerging mobile platforms, offering a full range of mobile, app creation and mobile marketing services with a strength in integrating the artistic, human and technological dimensions to all projects. Copyright (C) 2012 Polymash Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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