Cupertino, California – Tapook Publishing is pleased to announce that “Run in New York – The marathon Experience” for iPad and iPhone is now available from the iTunes Store. “Run in New York” is the ultimate app for the aspiring runners who want to run the New York City Marathon. A journey through the route of the world’s largest and most exciting marathon.

Mile after mile, by tapping on the interactive map, the reader lives the action of the race : exclusive pictures and videos, curious and historical anecdotes about the protagonists, interviews with those who have run it, and information and useful tips for recreational and professional runners.

But above all, New York and the enthusiasm of its public.

“To motivate those who haven’t yet run it, and for those who want to relive the thrill of a lifetime” – George Fipa, author and marathoner.

“A digital handbook, a simple, brilliant idea” according to Runner’s World Italia, November 2011.

“It made me wanting to go there….! Good, good, good! ” – a review from the App Store.

Key features and functionalities of “Run in New York” include:
* An illustrated and interactive map of the marathon’s route and New York
* A gallery with 60 pictures and 8 videos, some exclusive, some from photographic archives
* A motion cover with footage of the hours just before the race
* Printable Map and illustrated board of the marathon’s numbers
* Three modes of reading: map, book and photo gallery
* Two languages: Italian and English

Run In New York – The Marathon Experience
Purchase and Download
Vimeo Video

Based in Milan and London, Tapook is an innovative digital Publisher. Funded in 2011 by Giorgio Fipaldini, an art director with 12 year experience as co-founder of Binario, a digital communication web agency. Tapook aimes to explore the new frontiers of publishing, redefing the author’s work, the publisher’s role and above all the reader’s experience. In the first semester 2012 Tapook will publish two new apps: the first, aimed at children aged between 6 and 12 will be published in the educational/art categories. The second is entirely dedicated to the marathons around the world. Copyright (C) 2012 Tapook Publishing. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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