Northwood, United Kingdom – By The Bottle, which launches its second edition this week, has attempted to further expand into the Asia market by creating a digital magazine that can be read in both English (portrait) or Chinese (landscape), depending on which way it is held.
Geordie Clarke said, “Our first edition had more than 3,000 downloads, with the vast majority stemming from the UK, the US and China. We weren’t expecting such a huge interest from the Asian market, but as we now know that it’s there, we have decided to create a magazine that can be read both languages.”
In this edition, there are articles focusing on a broad range of topics, including how to deal with a hangover at work, expensive wines that are worth the cost, how to make an Old Fashioned, how to bet on the horses and how to work your way round a wine shop.
About By the Bottle:
By the Bottle is a very consumer focused and light-hearted digital magazine, which aims to provide a one-stop-shop for wine lovers, with a good smattering of lifestyle articles too.
Much of the content is not written by trained journalists but instead by bloggers and wine enthusiasts working both within and outside the wine trade. These are people who are passionate about the things they are writing about and have something interesting to say.
* iPhone 3GS, 4, 4S, 5, iPod touch and iPad
* Requires iOS 5.1 or later
* 4.9 MB
Pricing and Availability:
By The Bottle 1.1 is Free and available worldwide exclusively through the App Store in the Food & Drink category. For more information contact Vim Chatwani.
Extra Edge Club owns 12×75 wine blog, By The Bottle magazine and Gotthebottle, the UK’s first fine wine price comparison site. Copyright (C) 2013 Extra Edge Club LTD. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.