Palo Alto, California – Appfluence announced today their newest addition to their product line: Priority Matrix 2.0 for Mac. Priority Matrix is a revolutionary new way to manage your complex task lists and projects. Using the 4-quadrants Eisenhower Method, Priority Matrix solves task management problems by organizing activities by criticality and immediacy.

President Dwight D. Eisenhower once said “What is important is seldom urgent, and what is urgent is seldom important”. Priority Matrix is based on this principle. This highly praised business and productivity tool that distinguishes itself from traditional linear to-do lists in that it excels at guiding the user’s focus to the tasks with the highest return. Customers have called it a “higher dimension” productivity app because it helps them focus on more than just due dates, but visual categorization through quadrants, icons, and completion percentage while remaining absolutely natural to use.

Priority Matrix 2.0 for Mac offers significant advantages compared to competitors. Priority Matrix features seamless automatic sync, offline work, integration with Outlook, iCal and Google Cal, and a visual 4-quadrants approach. Appfluence has focused on making the fastest possible way to add items by creating a unique set of keyboard shortcuts so that users can add items after items without reaching back for the mouse as well as direct integration that allows emails, links and files to be converted into tasks.

Customers who care about visual organization of their tasks, and yet still want to follow a coherent, time proven methodology for keeping track of their priorities will love the new Priority Matrix 2.0 for Mac application.

About Priority Matrix:
Priority Matrix comes with free seamless cloud sync between Mac, Windows, iPad, iPhone and Android. Priority Matrix features full integration between Mac, Windows, iPad, iPhone, and Android, real-time seamless sync, integration with iCal, Google Cal and Outlook. Priority Matrix already has more than 80,000 paid users and businesses, and is a productivity tool that helps with employee success.

System Requirements:
* Mac OS X 10.7 or later
* 8.3 MB

Pricing and Availability:
Priority Matrix 2.0.1 starts at $29.99 USD (or equivalent amount in other currencies) and available worldwide through the Mac App Store in the Business category.

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Priority Matrix 2.0.1
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Appfluence LLC is a Stanford/StartX alumni company based in Palo Alto, California. Appfluence participated in Forge, a unique program sponsored by BASES, the Stanford student business organization. They are founded by a strong technical team that includes a Stanford PhD drop out, a CS PhD and a Stanford CS Masters, with extensive enterprise software experience. Copyright (C) 2013 Appfluence LLC. All Rights Reserved. Apple, the Apple logo, Macintosh and Mac OS X are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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