London, United Kingdom – UK iPhone app developer Essency Limited, has announced V2.9.1 of Awareness!(R) The Headphone App. The innovative ‘listening’ street safety app was launched to tackle the growing problem of accidents caused by pedestrians wearing headphones and is nearing 250k downloads.

V2.9.1 is the best version yet of this innovative real-time iPhone app, with the audio-core totally rewritten to provide a massive boost in microphone volume, allowing users to hear warnings over even the loudest music.

“Awareness!(R) listens for danger when you can’t”

Features Include:
* Rewritten audio core for massive increase in microphone volume
* Essency Real-Time Engine(TM) for instantaneous response
* One-touch music pause – just tap to listen
* iPhone 5 Retina Graphics
* Extensive code optimisation and iOS7 prep

Tackling Headphone Oblivion:
When headphones go on and the sound goes up, awareness of the outside world goes down. People die every day as they walk into traffic, lost in their music and oblivious to the warning honk of an oncoming vehicle. Commuters miss the cautioning shriek of an arriving tube or the 7.30 train. Phone calls and visitors get missed as people sit at home lost in their music. Children ignore everything as their ears are filled with music and games. Travellers miss flights as last calls go unheard.

A Global Problem:
In a study conducted by the Injury Prevention Journal, researchers found that the rise in popularity of handheld devices, has coincided with a sharp increase in the number of road and street accidents in which the victim had their hearing distorted, usually by listening to music via headphones. In 116 accidents reported, 81 of these resulted in death. In many of these cases, a warning sound or siren was given, but to no avail.

Solving the Headphone Oblivion Problem:
Awareness!(R) The Headphone App was built to solve the serious problem of ‘Headphone Oblivion’ by using the iPhone’s headset microphone to automatically feed the outside world into a user’s ears, allowing users to listen to their music or movies, yet remain fully world aware.

Spatial audio awareness is a lifesaver, as hearing is one of the most important senses we posses. Even in familiar environments such as the daily walk home from school or weight room at the gym, a lack of attention can prove fatal.

Awareness!(R) is an essential app for music listening pedestrians, drivers, cyclists, bikers, joggers, runners and others who need audio awareness for safety’s sake.

Other Benefits – Hear and Talk while listening to music
Awareness!(R) lets users talk while wearing headphones, a major convenience these days when many earphones are embedded deep in the ears and are hard to remove. This function is also perfect on flights, when the stewards etc come around offering drinks.

The Update:
Awareness!(R) V2.9.1 is the best version yet of this innovative real-time street safety app. This the App’s twelfth major update and along with lots of tweaks and full iPhone 5 Retina Graphics, the audio-core has been totally rewritten to provide a massive boost in microphone volume, allowing users to hear warnings over even the loudest music.

Robert Follis, CEO of Essency Limited, commented:
“I’m a firm believer in the power of technology and love the ways it can enrich everyday life. But along with this advancement comes danger, when multimedia becomes the focus of attention and other sounds are drowned out in favour of music or movies. That’s why we wanted to create an app that lets users enjoy the benefits of their favourite music etc on-the-go, without compromising their safety in potentially dangerous situations.”

Welcomed By Parents And Users:
The patented technology behind Awareness!(R) has been welcomed by thousands of parents who worry about their children listening to their devices while travelling on busy roads. Teenagers who insist on listening to music at top volume, further impairing their hearing and making them more vulnerable to road accidents, can stay safe with the simple download.

Awareness!(R) lets users hear the world around them, as they listen to Music, Games or Movies. The level and timing of the warnings / conversation is up to the user. The cutting edge solution to a very modern problem has already won rave reviews from parents, commuters and travellers alike.

One user commented;
“Awareness – So worth having. Being able to hear and react to surrounding environments while enjoying more music throughout the day. Must have.”

Another user said;
“Excellent app, I use this every time I fly – It’s an essential on my iPhone”
“Recommended to anyone out and about with their iPhone”

A Sunday Times UK TOP 500 App

Device Requirements:
* iPhone, iPod touch (2nd, 3rd, 4th and 5th gen) and iPad
* Requires iOS 4.3 or later
* This app is optimized for iPhone 5
* 5.1 MB

Pricing and Availability:
Awareness!(R) The Headphone App 2.9.1 sells for $6.99 USD / 4.99 GBP and is available worldwide through the Apple App Store. Review copies are available upon request.

About Essency
Founded in 2008, Essency Ltd develops cutting-edge mobile apps and more. Based in London, UK, the company operates globally, with outposts in Menlo Park and Melbourne.

Media Assets
Purchase and Download
Awareness! The Headphone App 2.9.1

Robert Follis Associates Limited is a PR Consultancy based in London UK, specialising in Consumer Electronics, Technology and Apps. Operating globally in English Language markets. Bases in London, Melbourne and Silicon Valley. Copyright (C) 2013 Robert Follis Associates Limited. All Rights Reserved. Apple, the Apple logo, iPhone, iPad, iPad mini, iPod touch, and Mac are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

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