Melbourne, Australia – Jaidev Soin, the Australia-based developer behind life improvement app Balanced, announced today that the app has reached 100,000 downloads in just 10 weeks. Balanced is a motivational tool that helps users focus on doing more of the activities that matter to them. The app’s smart prioritization, simplicity, and positive feel have been heavily praised by users, and play a large part in the app’s success.

Jaidev, Balanced’s creator, says, “As an independent developer I never dreamed Balanced could be this successful; the response has been amazing. I’m committed to refining and improving Balanced to increase its appeal even further. The app’s success so far is a great achievement, but it’s just the start.”

Quick Facts about Balanced
* Price: Free (with an in-app purchase)
* Available for: iPhone & iPod touch
* Launch date: 24th July 2013
* Top countries: USA 36%, UK 6%, Germany 5%, Canada 5%, France 4%
* Top activities added: Meditate, Read, & Hit the Gym
* 12,000 activities are marked as done each day (one every 7.2 seconds)

A driving force behind Balanced’s success is that it doesn’t try to make users feel bad for the things they aren’t doing, like so many other goal setting or to-do apps. Feedback from early prototypes showed that users naturally felt guilty for not doing more in their lives, and were trying to get away from that guilt. Based on this, Jaidev developed Balanced to be positive, forgiving, and most importantly to help users feel that their lives are on track and under control.

Shortly after launch, Balanced was included in Apple’s New and Noteworthy section, and peaked at a top 10 Productivity ranking on the App Store in the USA, Australia, Canada, Germany, and 46 other countries. This early boost allowed the app to gain mind-share among users, and has helped it to compete against established players in the life improvement field.

Device Requirements:
* iPhone 3GS, 4, 4S and iPhone 5, iPod touch (3rd, 4th and 5th gen) and iPad
* Requires iOS 6.0 or later
* This app is optimized for iPhone 5
* 4.1 MB

Pricing and Availability:
Balanced 1.1 is currently Free and available worldwide exclusively through the App Store in the Productivity category.

Balanced 1.1
Purchase and Download
YouTube Video
Media Assets

Jaidev Soin, an Australia-based independent developer creates simple apps that improve people’s lives. Balanced is free and available for iPhone & iPod touch. Jaidev’s next plans for Balanced include iCloud support, and new ways of visualising progress over time. Copyright (C) 2013 Jaidev Soin. All Rights Reserved. Apple, the Apple logo, iPhone, and iPod touch are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

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