Greenville, South Carolina – Mobile photo editing startup, Blue Jinjer launched their much-anticipated mobile application, Effexy, on iOS this week. The app gives mobile photographers extreme photo-editing capabilities to create highly personalized effects. Effexy offers a wide range of “effex” and filters, allowing amateur and experienced photo-editors to create unique images. Motion blur, liquify, hand shake, and melt features make it easy to transform photographs into amazing, dramatic images and can be layered for added interest. For the millions of social photographers out there, their dramatic edited photos can then be posted to Twitter, Facebook and Tumblr directly from Effexy.

Fun has always been at the forefront of the app’s development goals. “We’ve worked hard to ensure that we got the blend between fun and professionalism right,” notes John Werry, founder of Blue Jinjer. “We want the app to be fun and intuitive for the average photo app user while offering a lot to the ‘pro’ user, such as offering full resolution output, meaning that you can create full-size edits of your images from within the app.”

When asked about what inspired him to build Effexy, Werry said, “I was inspired by techniques used in conventional photography like the use of slow shutter speed combined with camera movement to create artistic, abstract images. I wanted to bring that approach to photographic imagery to the mobile camera with Effexy.”

“We’ve made the app as interactive as possible, with users being able to add blur effects by dragging a finger across the screen or by shaking the device. We added effects that provide dramatic editing capabilities such as Melt and Liquify, as well as basic photo filters such as color, sharpening and brightness for enhancing the final image without leaving the app,” Werry adds.

Pre-launch marketing has led to much excitement on social networking sites such as Facebook, where the app has already accumulated over 35,000 photo enthusiasts anxiously awaiting the app’s launch.

Praise for Effexy from mobile photographers and bloggers:

“Effexy will be a major player in my painterly edits” – Geri Centonze – iArtChronicles

“Effexy – motion done effectively with the touch of a finger or a simple shake.” – Tina L Rice – Photographer, Blogger, Artist

“Effexy is fabulously fun and highly addictive for the iPhone editor! Your iPhone photos will reach a new level of excitement with this app! A must have in my editing toolbox!” – Nicky Sanford – Photo Cruncher

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 5.0 or later
* 36.8 MB

Pricing and Availability:
Effexy 1.0 is just $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Photo & Video category. For additional information or to schedule an interview contact John Werry at 484-885-6180.

Effexy 1.0
Purchase and Download
Vimeo Video (Promo)
Screenshot (Effexy Photo Art)
Screenshot (Wide Range of Photo Tools)
Screenshot (Handshake Tool)

Located in Greenville, South Carolina, Blue Jinjer is an independent development studio founded by John Werry. Copyright (C) 2013 John Werry (Blue Jinjer). All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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