Melbourne, Australia – Australian-based founders Michael Halligan and David Banks today is proud to introduce BodyWise, a brand new health and fitness tracking iPhone app that is unlike any other on the market, allowing you to learn more about your body and fitness. It beautifully and simply allows you to track over 40 different areas of your health and fitness from the things we often ignore like water or alcohol intake, to your favorites such as a calories, weight or even waist measurements.

* By far the widest array of health & fitness metrics of any app on the App Store (44 at time of launch)
* Track your own things to cut back on with our ‘Cutting back on tracking’ * nominate guilty pleasures to track (i.e. chocolate)
* One touch access to enter new results or graph your progress
* Set goals to build towards
* Share your progress over Facebook or Twitter

When creating BodyWise, Australian-based founders Michael Halligan (a marketer and an avid runner) and David Banks (personal trainer and wellbeing expert) wanted to build an app that tracked areas of your wellbeing that other apps neglected.

“We see some apps just tracking whether or not you completed a goal. BodyWise is an app for the ‘quantified-self’ movement. The numbers around your health and fitness tell a story and BodyWise lets you track those numbers to show progress, motivate you and keep you accountable” says Banks. “In short, BodyWise helps you to see a more complete picture of your exercise, sleep habits, mood and nutrition – and ultimately, improve your health & fitness over time.”

BodyWise compliments your nutritional app or your Nike Fuelband/Fitbit/UP wristband, giving meaning to your performance. The Tim Ferriss best-selling book ‘The 4-Hour Body’ was the inspiration for creating BodyWise “Ferriss presents over 50 tips to improve your health & fitness. Nothing out there let us track even a fifth of what we wanted to work on, so we built it ourselves” says Halligan.

Fortunately, any of the 44 measurable areas of your health that you don’t wish to focus on will be hidden from view, creating a clean, uncluttered interface to keep you on track on your own personalized health plan.

Device Requirements:
* iPhone 3GS, 4, 4S and iPhone 5, iPod touch (3rd, 4th and 5th gen) and iPad
* Requires iOS 6.0 or later
* This app is optimized for iPhone 5
* 6.6 MB

Pricing and Availability:
BodyWise: Health & Fitness Tracker 1.0 is Free and available worldwide exclusively through the App Store in the Lifestyle category.

BodyWise 1.0
Download from iTunes
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App Icon

BodyWise is self-funded, created and developed by founders Michael Halligan and David Banksin in the suburbs of Melbourne, Australia. Phone interviews are available. Please email to set up a phone or Skype interview if necessary. Copyright (C) 2013 Michael Halligan and David Banksin. All Rights Reserved. Apple, the Apple logo, iPhone, iPad, iPad mini, iPod touch, and Mac are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

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