Chennai, India – AppVJ is a service launched to help mobile application developers create demo videos for the mobile applications that they have developed. The service is now publicly available after being in Private Beta since September, 2012.
Videos made by AppVJ will encompass the app’s features and tell the app’s story such as why it exists, what purpose it solves and how it can be put to use by the end user. The goal of the demonstration video is to let customers preview the application before they decide to buy or download the application onto their mobile device. Videos are produced in HD quality, complete with voice over and background music.
“The motivation behind building the service was that app developers do not have all the resources that are required to create their own demo video. Video production involves investing in a good camera, tripod, lights, a voice artist with the right accent, a technical writer who can writeup a neat marketing transcript, a good background score, professional editing software and an Editor who can patch up the video. AppVJ brings all of these diverse skill sets together and exposes them in a service model,” says Pradeep Vijayakumar, the Founder of the service.
Mobile applications are clouding the marketplace today with app download counts hitting the 50 billion mark. With such a surplus of apps available on the stores, apps need videos just like movies need trailers.
AppVJ was launched initially in Closed Private Beta in September, 2012. Following a trial run, during which time the service produced videos for upto 30 popular mobile applications, AppVJ is being publicly launched on May 9th, 2013.
AppVJ is a product of gBoom Software Pvt. Ltd. in Chennai, India. gBoom is a media production and software development firm that specializes in product development across various verticals, in addition to consulting, brand building and marketing services for the Mobile and Social Media platforms. Copyright (C) 2013 gBoom Software Pvt. Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.