London, United Kingdom – Indie developer Jens Wikholm, a former full time photography professional and Photoshop artist, today is happy to announce the release of MyCamera 1.0.1, an exciting new photography app developed for iPhone, iPad and iPod touch. Featuring a huge 188 filters, the MyCamera app allows users to combine and blend special effects, filters and frames to create extraordinary customised images and filters. From colourful tints and subtle contrast corrections to amazing light leak effects, MyCamera app gives users a wonderful chance discover their inner creative genius.

This innovative app features a convenient save function, making enhancing and altering images easier than ever. No more messing around trying to find the perfect filter combination that worked wonders on the last photo. MyCamera lets users customise and save their favourite personal filter combination creations to achieve the perfect photo finish time after time.

MyCamera is both fun and social, offering users a chance to share saved combinations with contacts. This gives users have the opportunity to build up a varied range of custom filters and share creative explorations with other MyCamera enthusiasts.

The ‘sharing’ phenomenon has gained huge momentum in contemporary society, fuelled by social media sites such as Faceook, Twitter and Pinterest. The MyCamera sharing function embraces the popular social trend and is sure to receive a hugely positive response from smartphone users who view the digital exchange of information as an established daily ritual.

The app is the imaginative creation of Wikholm, who has always had a keen interest in videography, film-making and the new technological opportunities that have materialised with the introduction of iPhones and iPads. The input of an experienced photography expert sets the MyCamera app apart from its competitors, giving it the professional look, creative edge and flexibility that so many conventional smartphone photography apps lack.

Wikholm says “I am a professional photographer and Photoshop artist so I have made this app the way I think a camera app should be.” MyCamera is incredibly user friendly, the neat interface and easy to use functions making it ideal for smartphone photography fanatics of all ages and skills!

About MyCamera:
Designed by photography and Photoshop professional Jens Wikholm, MyCamera is an innovative new app offering users an extensive range of filters, frames and special effects. Unlike other photography apps, MyCamera allows users to save their favourite combination and share their creations with other MyCamera users. The new app is due for release on the Apple App Store on April 14.

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 7.0 or later
* 46.5 MB

Pricing and Availability:
MyCamera 1.0.1 is Free and available worldwide exclusively through the App Store in the Photo & Video category. Users are given the option of visiting the MyCamera filter shop to unlock additional features and hidden filters that make the app truly extraordinary.

Jens Wikholm
My Camera 1.0.1
App Icon

Video Clips Ltd was founded in 2012 by Jens Wikholm. The Company is a London based media company specialising in video and photo editing and stock footage apps. Wikholm has extensive experience in creative roles, working as Creative Director for a range of ad agencies and digital media companies before finding his calling as a successful celebrity photographer. All Material and Software (C) 2012-2014 Video Clips Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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