Based in New York – Dot Com Infoway (DCI), a leading provider of offshore IT outsourcing solutions to businesses across the globe, announced the release of its newest infographic, “Eight Ways to Strike Gold at the App Store This Holiday Season.” The infographic offers insight and guidance to app developers, with an in-depth look at what makes App Store sales soar, and solid ways to make sales hit new highs during the holiday season.
Based on statistics in the infographic, 1.76 billion apps were downloaded globally during the 2012 Christmas season. This year, more than two billion downloads are expected, with Christmas Day seeing huge sales.
“We’ve seen major changes in the small app industry over the past few years,” said C.R. Venkatesh, CEO of Dot Com Infoway. “App developers have a tremendous opportunity to build a significant business, and we see the market continuing to grow, as mobile devices become a much larger part of the tech industry.”
Dot Com Infoway’s experts offer insight into how developers can make the most of the holiday spending frenzy, reminding developers that for a certain period of time in the holiday season, Apple stops accepting and reviewing applications. During this time, it will also not be possible to modify or update existing apps. Developers will also want to schedule version updates appropriately, since apps rank higher right after the update has been released.
App developers must compete for a top spot in the App Store, and it is, without a doubt, a highly competitive market. “In addition to a high level of quality in the app itself, developers have to go beyond creation to embrace the marketing end of their businesses,” said Venkatesh. “This means paying attention to optimizing their App Store listing, creating a strong holiday promotion plan, and maximizing the advertising budget and timing it to match promotions.”
Dot Com Infoway’s experts and consultants are backed by years of experience in developing and marketing apps. With their finger on the pulse of the market, DCI is well-positioned to know precisely what works best for developers, and how to best maximize sales.
Dot Com Infoway (DCI) is a CMMI Level 3 multinational information technology company and a leader in custom software development and mobile application development with offices in India, the United States and Germany. An ISO 9001:2000 certified multi-disciplined professional IT service company, DCI is a Microsoft Gold Partner, a Google Adwords Certified Partner, and a member of the prestigious NASSCOM and STPI.