Singapore – Akshara Studio Pvt. Ltd. is pleased to announce the release of Elements of Photography (EoP) on the Apple App Store. Targeted towards amature photographers and photography enthusiasts, EoP is the only app on the marketplace that incorporates Chapters, Tips, Tools (depth of field calculator, EV Table and Chart) and Quiz in a single package.

Why we decided to build the app?
Slowly but surely DSLRs and mirrorless cameras are becoming commonplace. These cameras allow a level of control that is simply not achievable on normal point and shoot cameras. Using these cameras in auto mode is akin to buying a supercomputer to play angry birds. Yet a large population of DSLR owners use their cameras exclusively in auto mode.

While it is true that photography is more than the equipment you own, understanding the basics of photography is essential to take good photos and get the most out of the camera. Elements of Photography (EoP) is designed as a complete package to help a beginner get started with photography.

What is unique about our app?
While there are a few apps on photography on the app store, none of them are well organized. Elements of Photography is the only app on marketplace that incorporates Chapters, Tips, Tools (depth of field calculator, EV Table and Chart) and Quiz in a single package. Instead of boggling down with huge amount of text or long boring videos, EoP uses targeted small chunks of text backed by beautiful full screen HD photos.

Chapters are organized with a smooth inclination making it easy for the absolute beginner to understand the basics of photography. Starting from the very basic topics like focal length, shutter speed etc. to more advanced topics like metering, exposure triangle and flash photography. EoP is the complete reference available right at your figure tip.

The quiz section has three sections each designed very thoughtfully to test the understanding of the user at different levels of expertise.

The tips section is designed assuming the user went through the chapters and has a good understanding of photography. So unlike some other apps the tips are non-repetitive and to the point.

To complete the app, the tools section include depth of field calculator with option to include custom circle of confusion, an EV-table and chart and a basic interactions chart. The app also uses adaptive screen technology which allows it to work on devices of varying screen size and resolution seamlessly.

Some background:
The app is developed by graduate students of Nanyang Technological University – Singapore working in their free time. We are a group of students who are passionate about technology and photography. We founded the company Akshara Studios Pvt. Ltd. in November 2013.

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 4.3 or later
* 29.9 MB

Pricing and Availability:
Elements of Photography 2.0 is Free and available worldwide exclusively through the App Store in the Photo & Video category.

Akshara Studios
Elements of Photography 2.0
Download from iTunes
YouTube Video
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Akshara Studios Pvt Ltd is a small start-up based in Singapore specializing in app development and financial analytics. Founded by three friends, Akshara Studios launched its first product Elements of Photography on Google Play. Released in mid-June 2013 it has had over 30,000 downloads. Our financial analytics software based on advanced machine learning techniques to predict market movements is currently in private beta. We are currently working on a new app which is targeted to raise awareness of the greatest scientists and philosophers of our times. All Material and Software (C) Copyright 2013 Akshara Studios Pvt Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

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