San Francisco, California – Collaborating on the go. This is the nature of our modern life. Mobile application developers have produced numerous apps to help us collaborate when we are mobile. But, are these new service keeping customer data private?

Location presents a new frontier for mobile app developers. It also produces a very sensitive data set for end-users. “Our customers have told us repeatedly that they like sharing location as long as their data is not shared with advertisers or other unknown third parties. A lot of what takes place in our app is among a person’s trust network. It’s a personal and private experience,” said Dave Smiddy, Founder of En Route!

“The two most important issues with location based services are battery performance and privacy. We have been optimizing power consumption, but our free business model required data sharing with third parties,” said Dave Smiddy. “It’s a tricky line to walk when you’re trying to be respectful of customer’s need for privacy.”

En Route! 2.0 offers robust functionality for a small one-time fee of $1.99. These days it seems that many app developers are doing a data grab – asking for contacts, calendar and location data. Path’s recent fine by the FTC is one example. “It’s easier for us to be a paid app. It allows us to transparent with our customers about how their data is used. And, it frees us from having to figure out how to insert ads or build a social graph around customer contact data,” said Dave Smiddy.

En Route! 2.0 is a robust location sharing app. It includes the ability to share location and ETA with one person or a group. Users can create events and invite others for immediate use or for some point in the future. The app sends an alert one hour before the future event is scheduled so that users can start the app and go. The new version also includes chat and photo sharing to address how users were using previous versions of the app.

As has been said many times on the internet, “If it’s free, you are the product.”

Key Features:
* Sharing: Easily share location, ETA, chat and photos with individuals or groups
* Real-Time Maps: Maps show everyone involved, their position, their route and a dynamic ETA
* Chat and Photo Sharing Customers can chat and share photos during their activities
* Calendar and Contacts: Customers can grant the app access to their local Calendar and Contacts which make creating and sharing events easy
* Privacy: En Route! doesn’t upload data to its servers or share data with advertisers

Device Requirements:
* Phone 3G, 3GS, 4, 4S, iPhone 5
* iPad Wi-Fi + 3G, iPad 2 Wi-Fi + 3G, iPad Wi-Fi + 4G, iPad Wi-Fi + Cellular
* iPad mini Wi-Fi + Cellular
* Requires iOS 5.0 or later
* 9.7 MB

Pricing and Availability:
En Route! 2.0 is $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Navigation category.

En Route! 2.0
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Founded in July 2011, En Route! is a real-time location sharing app for iPhone that makes getting together with friends, family and colleagues easy. Created by industry entrepreneurs Dave Smiddy and Ross MacKinnon, En Route! offers customers compelling and easy to use robust location services while respecting customer privacy. En Route! is a privately held company headquartered in San Francisco, California. Copyright (C) 2013 Dave Smiddy and Ross MacKinnon. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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