Toronto, Canada – Core Concepts today is pleased to announce the release and immediate availability of Gym Tuck 1.0, a brand new fitness app from celebrity trainer and former professional athlete Joshua Lipsey. Using a method called “BOYTAM” (Bet On Yourself To Achieve More), users are able to bet on how many tucks, or exercises, they can complete or how long they can hold a tuck. BOYTAM fosters competition to help motivate and inspire users to achieve their fitness goals.

One of the greatest and most compelling strengths of this app is the variety of exercises that include many primary and secondary fitness components such as muscular strength, stabilization, dynamic conditioning, balance, coordination, and core strength. The tucks are based on Lipsey’s popular “Trans-core-mation” series, which has been featured in Self Magazine, Toronto Sun, Entertainment Tonight, and Access Hollywood. There are over 500 beginner and advanced tucks to choose from, targeting the following areas:

* Abs (153 exercises)
* Sides (48 exercises)
* Glutes (50 exercises)
* Back (37 exercises)
* Legs (62 exercises)
* Arms (22 exercises)
* Balance (41 exercises)
* Cardio (90 exercises)
* Chest (27 exercises)

Beginner and advanced video demonstrations of each exercise are clearly illustrated by Lipsey and can be viewed multiple times. Gym Tuck allows users to track their stats including exercise history, tucks, and points balance. Users can easily share their progress with friends via Facebook, Twitter, Email, or SMS.

Feature Highlights:
* Simple, easy-to-use interface
* 9 different procedures that target specific areas like abs, glutes, legs, and arms
* Beginner and Advanced levels
* Video demonstrations for each tuck
* Ability to send and receive challenges from friends to beat their scores or earn achievements
* Maintains history of workouts, data on tucks and points balance
* Ability to share on FB, Twitter, Email or SMS

“One of the greatest things about Gym Tuck is the fact that it appeals to all levels of fitness,” says Joshua Lipsey, Founder and Director of Core Concepts. “It’s a great app for people who do not have the time to commit to a workout and those who travel a lot for business. The variety of tucks also prevents the user from getting bored and hitting the dreaded plateau.”

Device Requirements:
* Requires iOS 5.1 or later
* Compatible with iPhone, iPad, and iPod touch
* 47.2 MB

Pricing and Availability:
Gym Tuck 1.0 is free and available worldwide exclusively through the App Store in the Health & Fitness category. An in-app purchase for 20 additional exercises is $0.99 (USD) and for 500 exercises is $14.99 (USD).

Core Concepts
Gym Tuck 1.0
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Core Concepts, Inc. was founded in 2010 by Joshua Lipsey, fitness consultant and core specialist for both the private and public sector. At Core Concepts, Lipsey promotes a brand and athletic training method that focuses on the core of the body. His Core Concepts (or C2) methodology has been featured on several media outlets including Entertainment Tonight, Access Hollywood, 24H Magazine, and Self Magazine. C2`s aim is to prevent neuromuscualar facilitaion or “muscle memory” so the core never plateaus in development. Gym Tuck 1.0 is the first fitness app developed by Core Concepts, Inc. Copyright (C) 2013 Core Concepts, Inc. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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