Walnut, California – MyLove Company today announces Exif Everywhere Standalone 2012.1 for Mac OS X, an update to its photo application that allows users to strip private information from the metadata of photos they post on the Internet. Metadata is data that usually remains invisible, which is included in every digital photo file. With the aid of this application, users can remove GPS geotagging from family photos, safeguarding the location of their home. Consisting of a standalone app plus browser extensions for Firefox, Safari, and Chrome, Exif Everywhere displays all the Exif metadata of a JPEG, TIFF, or RAW image and enables stripping of just GPS or all metadata.

Feature Highlights:
* Exif Everywhere Standalone for Mac OS X consists of web browser extensions and a standalone application
* Strip GPS metadata or all metadata
* View hidden metadata to help become a better photographer
* Drag n’ drop photo files or open files in the application
* New, thumbnail display shows the photo image
* New, choice of stripping GPS metadata only or all metadata
* New, support for Sony ARW RAW images
* New, improved browser extensions

For more than half a century, photography magazines have included technical information related to each photograph they featured. Before digital photography, this data was recorded manually by the photographer. This technical information helped other photographers understand the exact make and model of the camera and lens, plus the film stock and camera settings used to take the picture. With the advent of digital still photography, using DSLRs and mobile devices, all these specifications and more are automatically recorded as supplemental metadata, data that plays no part in reproducing the image.

Exif Metadata (Exchangeable image file format):
Image Tags-
* Image size in bytes (e.g., 4.3 MB)
* Number of pixels (e.g., 3456 x 2592)
* Resolution in dots per inch (e.g., 180 x 180)
* Number of bits per image component (R – 8 bits, G – 8 bits, B – 8 bits)
Exposure Tags-
* Original date and time (e.g., May 10, 2010, 1:43:22 PM))
* Exposure mode and program (e.g., Auto-Exposure, Normal Program)
* Exposure time (e.g., 1/100 second)
* F-stop (e.g., f/3.3)
* ISO speed rating (e.g., 100)
* Metering mode (e.g., pattern)
* Focal length (4.7 mm)
* White balance mode (e.g., auto white balance)
* Flash status (e.g., flash did not fire, compulsory flash mode)
Camera Tags-
* Camera or input device maker (e.g., Panasonic)
* Camera or input device model (e.g., DMC-TZ5)
* Sensor type of the camera or input device (e.g., one-chip color area sensor)
Lens Tags-
* Maximum aperture (e.g., f/3.3)
Software Tags-
* Software used for image processing (e.g., version 1.1)

While it is a convenient method of automatically recording data related to each photograph, invisible Exif metadata can compromise privacy. According to Wikipedia, “Since the Exif tag contains information about the photo, it can pose a privacy issue. For example, a photo taken with a GPS-enabled camera can reveal the exact location and time it was taken, and the unique ID number of the device – this is all done by default – often without the user’s knowledge.” This is the beauty of Exif Everywhere. It allows users to easily delete (strip) either GPS metadata or all metadata from any digital photo. Metadata is removed permanently, and users can safely post photos on the Internet or share JPEGs and TIFFs without the possibility of compromising private information.

“When you take a photo with a mobile phone, you get GPS data written into the JPEG file,” commented Mikhail Emelchenkov of MyLove Company. “Sometimes it is very useful. But imagine if you have taken a photo in your house and want to publish this photo on the web. Of course, you don’t want to publish the GPS coordinates of your house to everyone. It is all about privacy. That’s why we added a special feature to the new version of Exif Everywhere. You can strip whole info, or only GPS.”

System Requirements:
* Mac OS X 10.7 or later
* 64-bit processor
* 1.7 MB

Pricing and Availability:
Exif Everywhere Standalone 2012.1 is $14.99 (USD) and available worldwide exclusively through the Mac App Store in the Photography category. A free, 21-day trial version may be downloaded from the Exif Everywhere website. Quantity pricing is available.

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Exif Everywhere Standalone v. 2012.1
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MyLove Company, LLC is an international, privately held company established in 2009 with offices on three continents. The company’s goal is to combine alternative thinking and aesthetically beautiful design. Following in the footsteps of Lexcorp, they offer Software Development, Web Design, and Systems Integration. Copyright (C) 2012 MyLove Company. All Rights Reserved. Apple, the Apple logo, iPhone, and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

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