Dublin, Ireland – Chocolate Lab Apps today released estimated daily download figures for the Apple App Store in the USA for December 2013. This data offers a unique insight into the App Store, allowing app publishers to identify which app categories are the most competitive, validate app business plans and research potentially lucrative niche app categories.

Free apps are dominating the App Store, and games continue to be the most downloaded category in the store. 49,270 downloads are needed to reach the top 25 free games in the USA (iPhone).

For non-games, the categories with the most free app downloads are social networking, music and entertainment, with a total of 17,880 downloads required to reach the top 25 free apps in the competitive social networking in the USA for iPhones.

The new kids category requires a total of 4,380 daily free downloads to get to the top 25 list in the US App Store.

The figures required to reach the top 25 paid apps lists are substantially lower than in the free charts. The most competitive non-game categories for paid apps are as follows:

* Photography (790 DLs required daily to reach the top 25)
* Healthcare & Fitness (650 DLs required daily to reach the top 25)
* Entertainment (520 DLs required daily to reach the top 25)
* Productivity (410 DLs required daily to reach the top 25)
* Utilities (400 DLs required daily to reach the top 25)

Photography apps are now the most downloaded paid non-games apps in the Apple App Store.

Paid Healthcare & Fitness apps have increased in popularity in the last 18 months.

In May 2012, this category required 170 daily downloads in order to reach the top 25 charts and was the 4th most popular non-games category. Now in December 2013, this category requires 650 daily downloads to reach the top 25 paid charts.

Healthcare & Fitness is now the second most popular paid non-games category in the app store.

Chocolate Lab Apps
Online Mobile App University
Top 25 Report
Infographic (Top 25 Daily Free iPhone Apps USA)

Located in Dublin, Ireland, Chocolate Lab Apps was founded in 2012 by CEO, Elaine Heney. Author of the #1 Bestselling Book “App Escape Plan” and founder of the Online App University, Elaine has over 200 apps published with #1s in over 50 countries. All Material and Software (C) 2012-2013 Chocolate Lab Apps / All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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