London, United Kingdom – Smartphones have become the control center for communication, entertainment, and specialized tasks; and the new HOYO waterproof pocket allows users to take their phones with them virtually anywhere. Supporters of the Kickstarter campaign ending March 16, 2014, will be the first to receive their HOYOs.

Far beyond a simple phone connection, a smartphone today is used as a clock, music player, news source, and gadget control for devices ranging from baby monitors to security cameras. Having users’ smartphones within arm’s reach – in the wet bathroom, the messy kitchen, or the muddy garden – keeps them connected to their lives. “HOYO is the perfect accessory in any bathroom,” said co-founder George Sheety. “It’s right up there with a towel rack and soap dispenser.”

Made of 100 percent waterproof and dustproof plastic, HOYO protects electronics in humid and dirty environments while preserving touch-screen sensitivity. HOYO comes in a variety of primary and secondary colors. When they reach more than 61,000 GBP in sales, the makers of HOYO will release new gold and chrome colors to better match bathroom and kitchen fixtures.

HOYO’s design makes it simple to use and easy to install. Whether a user chooses to install it in the shower curtain or utilize the HOYO’s lid, suction cup, and strap to affix it to any smooth surface, HOYO provides two easy solutions for bringing a smartphone into wet or messy places. “The HOYO is ideal for use in the shower, the kitchen, and the garden,” said Sheety. “We are excited to hear from our Kickstarter backers how they use their HOYOs.”

HOYO’s Kickstarter campaign aims to raise GBP25,000 by March 16. Early supporters will be rewarded with special limited quantity offers. Early supporters contributing GBP12 or more can choose to receive either one HOYO shower curtain kit or one HOYO wall kit and early supporters contributing GBP15 or more will receive a HOYO set that can be used either on a shower curtain or on the wall.

After the early bird specials are taken, supporters can give GBP15 or more to choose either one HOYO shower curtain kit or one HOYO wall kit. Supporters giving GBP18 or more receive one HOYO set that can be used either on a shower curtain or on the wall while supporters giving 30 GBP or more receive the home set, which are two HOYO sets for use both in the shower and on the wall. Shipping in the United States and the United Kingdom is free.

“I have been always fascinated by the power of products and their impact on people’s lives,” explained Sheety. “How brilliant it is to design a software or a hardware that thousands of people would use daily and it would change their life experience for ever. They become so dependent from that product that they forget how it first came to life. My architectural studies and electro-mechanical knowhow that I’ve gained from working in water features helped me a lot in the design of HOYO. I’ve worked with independent entrepreneurs and engineers to design and manufacture HOYO’s first prototypes. We focused on making HOYO very affordable, durable and easy to use. With the success of HOYO and your support, we will close the deals with manufacturers to produce, test and deliver HOYO at its best.”

Kickstarter Campaign

The creator of HOYO, George Sheety is a longtime architect with more than 9 years of experience in the design and installation of all types of water features. George entered the world of technology and apps development a year and half ago by starting Surfels, his own company that specializes in applications development and products design. All Material and Software (C) Copyright 2014 George Sheety. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

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