Atlanta, Georgia – Brain Rush, a new social brain training game, is debuting today on the Apple App Store. The application allows users to play a variety of brain challenges against their friends via Facebook. Brain Rush offers its users a range of word, number and memory games that are designed to test and develop mental ability.

Built by indie developers iCustomized, one of the main selling points of Brain Rush is that you don’t need your friends to be online in order to play a multiplayer game. Games are played in a series of rounds. Players can simply take their turns when they want and leave each other with scores to beat the next time the other is online. A simple notification lets users know when it’s their turn.

iCustomized was built on the belief that education thrives in fun and social environments. Talking about Brain Rush, founder Phillip Kung said, “We were fascinated by the idea of making learning both fun and exciting with mobile gaming. In 2012, we took this fascination, combined it with a popular social gaming structure, and Brain Rush was born.” Kung went on to say, “Our inspired vision is to create exciting educational experiences for people of all ages through the targeted development of mobile games.” This is a statement that suggests there is a lot more to come from iCustomized, with a long term strategy in the educational gaming sector.

Brain Rush appears to be a great start to iCustomized’s portfolio, with a good range of gameplay options for its users. As previously mentioned, social is at the heart of this application with the whole model built around users challenging their friends. Each game consists of 3, ninety second rounds where users tap the power of their mind and utilize engaging power ups in order to set the best possible score. The long term aim of the game is to end up at the top of your social leader board, putting even more of an emphasis on the concept of social, competitive brain training!

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 5.0 or later
* 17.2 MB

Pricing and Availability:
The best part of Brain Rush is that the app is available 100% free. Using a freemium model, iCustomized have given free users full functionality of the app. Why upgrade? Upgrading to the premium version ($2.99 USD) will remove the in app advertising and allow users to earn the app’s virtual star currency twice as fast. The stars enable players to take advantage of a variety of power ups that assist them in getting the best possible score in an effort to propel them up their social leader board. With many positive reviews already coming in, it sure looks to be an exciting few months for the guys at iCustomized. Download Brain Rush for free, or purchase the premium ad free version from the App Store.

Brain Rush 1.0
Download From iTunes
Purchase and Download
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Located in Atlanta, GA, iCustomized is an independent development studio founded by Phillip Kung. Copyright (C) 2013 Phillip Kung (iCustomized). All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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