Los Angeles, California – Divide Nine, a Los Angeles based entertainment technology studio, announces the release of the first no-regrets social video messaging app for iPhone and iPad – zum. This free app allows users to send an unlimited amount of short video messages to their friends, which immediately self-destruct after being viewed, Tom Cruise – “Mission Impossible” style. No Regrets Messaging!

Functioning much like a video walkie-talkie, yet leaving no trace, zum gives users the freedom to send quick “zums” back and forth without leaving a trail. This new technology opens doors to a more casual and guilt-free form of video communication. The fast, simple, five-second videos connect friends in real-time in an addictive game-like way.

Nick Loui, Head of Interactive at Divide Nine, and co-creator of zum says, “We’re excited that we are the first company to be boldly working with video in this way. To allow anyone to create video content without the expectation that it needs to look like a full-on production is truly amazing.”

Krishna Gopala, CEO, says “we expect others to follow soon, but look forward to paving the way and bringing new features to zum.”

Device Requirements:
* 3/4/5 Gen iPhone, iPad, or 3/4/5 Gen iPod touch
* Requires iOS 5.1 or later
* 3.8 MB

Pricing and Availability:
zum 1.5.1 is free and available worldwide exclusively through the App Store in the Social Networking category. Additional platforms coming soon.

zum 1.5.1
Download from iTunes
YouTube Video
App Icon

Divide Nine is uniquely positioned at the intersection of entertainment, feature animation and social technology. With a team of seasoned, heavy hitting industry execs combined with emerging, fresh talent, Divide Nine is a rapidly growing studio at the heart of LA Technology and Entertainment. Krishna and Lisa founded Divide Nine in 2008 after successful tenures as top executives at companies such as Philips Electronics, MySpace, and Ticketmaster. For more information visit Divide Nine online. Copyright (C) 2012 Divide Nine. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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