Manila, Philippines – Scrambled Eggs Pte Ltd, a consumer app startup, today is proud to announce the release of Lick 1.1.1 for iOS, an app that adds an extra dimension to photos you take, voice. Its strongest use case remains to be seen but the ability for users to annotate photos with important information like price or name of the object they’re capturing, makes a lot of sense. And an interesting gesture on Lick, ‘hold to record voice and release to take picture’ lets users record a vote note and take a picture almost simultaneously. Useful for anyone on-the-go wanting to make a quick record of something they’re looking to buy or stumbling across something that’s noteworthy to them.

Why not just use video? The founder of Lick argues that he’s never seen anyone record a video of a stationary object to make a note of it. That would be weird and that’s why Lick combines voice note with static image. He adds that a Lick is also 10% the size of a standard video file so sending and receiving Licks is far quicker than transfer of video, it’s almost instant.

Why not use text as opposed to voice? ‘Text is slow and people stumble with it’ says the founder. Voice is fast and natural. It also adds room for authenticity if users intend to send a lick to their friend.

Lick could’ve been another messaging app but it chose not to be. Early beta testers were noted for using the front camera on Lick to combine selfies of themselves with voice messages for their friends. Users would then send these licks via Whatsapp, Wechat and Instagram (all integrated into the app) to their friends. This could prove to be a missed opportunity but for now the founder thinks that people are tired of creating new accounts and rebuilding their networks on every new app they install so why not just integrate with existing apps to export licks to? It will be exciting to see what direction and trajectory that Lick takes.

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 6.0 or later
* 7.3 MB

Pricing and Availability:
Lick 1.1.1 is Free and available worldwide exclusively through the App Store in the Productivity category.

Scrambled Eggs
Lick 1.1.1
Download from iTunes
Screenshots (4 inch)
App Icon

Scrambled Eggs Pte Ltd is a Singaporean company with its 4 person dev team based in Manila, Philippines. The company focuses on consumer app development and is funded by a handful of angel investors including the co-founder of Skype, Toivo Annus. The startup is currently working on 4 apps (3 of them with an audio element) that can be seen on the company webpage. All Material and Software (C) Copyright 2013 Scrambled Eggs Pte Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

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