London, United Kingdom – Made-to-order luxury shoe label, Upper Street, today announces the imminent launch of its first app: Shoe Designer. Upper Street Shoe Designer is a stylish and beautifully crafted app – designed exclusively for iPad – with a pleasingly luxury feel.

Within the free app, the first ever portable luxury shoe studio, every aspect of the shoe is designed by the customer – from the style and heel height, to the toe design and strap options. Users can select from an inspiring array of materials, colours and textures and even embellish their creations with studs or Swarovski jewel clusters. The studio’s 360-degree 3D Shoe Designer allows customers to see a true-to-life view of their shoe design, which will then be lovingly handcrafted and delivered directly to their door within just six weeks.

The beauty of Shoe Designer is that women can start designing as soon as inspiration strikes – taking a photo when out and about to inspire a new pair of shoes, or get comfy on the sofa and design shoes at their leisure. Or even taking the app along to a dress fitting, or that special shopping trip, to ensure that every important outfit is perfectly matched to a pair of utterly unique, handmade shoes.

Shoe Designer also includes Shared Collections, which allows users to build, save and share a collection of their favourite shoe designs with friends as they create their ideal shoe wardrobe. Once shared, friends can comment on the collections or ‘love’ the designs within the app, bringing an end to agonising over which pair to buy. Designs can be further shared via Facebook, Twitter, Pinterest or any other social network, spreading the shoe love far and wide.

Upper Street’s co-founder, Julia Grinham, introduces the in-app offer, “To launch Shoe Designer we are offering an exclusive one day promotion. Customers who download our app by Thursday 1st November will be sent an offer code for 50% OFF any pair of shoes ordered by Monday 5th November. We hope this will inspire women to try designing their own shoes, building a collection of designs to choose from.”

Sister to Julia and co-founder Katy Chandler adds, “Our customers have been asking us ‘When are you launching an app?’ pretty much since we started and we are more than happy to oblige. The desire to be able to design on the go is a powerful one. Women who visit Upper Street have really caught the designing bug and Shoe Designer will give them the flexibility to be creative away from the confines of their laptop or computer.”

The Shoe Designer app is linked to the main Upper Street site, allowing all account information and content to synch across both platforms. So wherever and whenever shoe lovers create their next designs, they can save, share and buy.

App promotion:
* App must be downloaded by midnight GMT 01.11.12
* Customers must opt in to Upper Street newsletters to receive the offer code. If they are not opted in, they will have not given permission for Upper Street to contact them by email
* Offer codes will be emailed to eligible customers on 02.11.12
* 50% discount is only available to the first 300 people to place an order by midnight GMT on 05.11.12
* Full Terms and Conditions can be found on the Upper Street blog

Shoe Designer will be available from iTunes from Thursday 1st November. Pre-release promo codes are available to media now on request.

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Upper Street was born from a love of shoes by sisters Julia Grinham and Katy Chandler, who discovered the joy of having shoes made-to-order and have shared it with women everywhere. Upper Street offers beautiful made-to-order shoes, designed by the customer and delivered to their door. Upper Street’s professional shoemakers have been hand-making beautiful shoes for over 30 years working with only the finest materials. With a commitment to the best customer service, the company offers several unique services including private appointments at their North London studio and after-sales adjustments to ensure a perfect fit, every time. Upper Street shoes can be shipped anywhere in the world and the site (and app) accepts six major currencies: UK, USD, AUD, Yen, Euros and CAD. Copyright (C) 2012 Upper Street. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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