Cologne, Germany – Many trends come and go. Megatrends, on the other hand, can be projected with a high degree of probability up to 15 years into the future. They get established gradually over a period of years, and the results have a very powerful outcome. Fact: no company can afford to miss out on a megatrend. Perfect examples are globalization, climate change, an increasingly aging society, or the digitization of information and media. A publisher, for instance, that does not use a digital strategy, in this day and age, will probably not survive the next few decades.

In a nutshell:
* Introducing: Megatrends HD
* Mobile app specifically for the iPad
* Provides 20 megatrends for strategic future analyses
* 99 trend charts (79 more than in the iPhone app)
* Offers a personal tool for future analyses
* Introductory price $1.99, instead of $5.99 until July 15, 2013
* Available with reduced features as free app for the iPhone
* iPhone app with new design and revised content

Megatrends HD: The iPhone app is followed by the enhanced iPad version. Z_punkt The Foresight Company specifically analyzes megatrends that are considered key components for global change. These megatrends affect coming decades, as well as different regions of the world. They are taken into consideration by governments, businesses and individuals alike.

Andreas Neef, Managing Director of the strategy and foresight consultancy Z_punkt: “After the great success of our iPhone app Megatrends, we are now introducing the significantly enhanced iPad version Megatrends HD. Our app is the ideal basic tool to take the first step into the field of systematic future analysis.”

Megatrends HD introduces 20 megatrends, just like the iPhone app. Included are megatrends such as “Reorganization of Healthcare Systems”, “Changes to Gender Roles”, “Learning from Nature”, “Urbanization”, or “Global Risk Society”. The app supplies facts, arguments, and clearly arranged charts relating to each megatrend. The HD version for the iPad provides more content than the iPhone version. Instead of just 20 trend charts, it makes 99 available.

Additionally, a tool for personal future analyses is provided. It helps to evaluate the importance of megatrends, plus sub-trends, in respect to individual companies. Step by step the user is able to select the trends and key issues that are most important to him; and evaluate them according to opportunities and risks for a specific department, a product or a new business idea. The analysis itself may be annotated with comments, ideas and strategic conclusions, saved as PDF and subsequently shared with colleagues.
Andreas Neef: “It is a fact, that not every megatrend is equally relevant for every company. Anyone that specifically analyzes and considers megatrends in his corporate planning will be well prepared for the coming years. However, it is not only about risk protection. The process of analyzing also leads to new ideas for products or business models.”

Pricing and Availability:
Megatrends HD: Now at an introductory price of only $1.99, instead of $5.99 (USD). Megatrends (18.4 MB), the app for the iPhone, is now available in version 2.0. The free app has been completely redesigned and features an up to date content. It was also adapted to the new dimensions of the iPhone 5. Megatrends HD (44.6 MB) can only be used on the iPad. The app, just like the iPhone app, requires iOS 6.1 or higher and can be found in the category “Business”. The app is regularly priced at $5.99. Until July 15th, 2013, it is being offered at only $1.99.

Megatrends HD 1.0
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Z_punkt The Foresight Company is a leading strategy and foresight consultancy, operating internationally and focussing on strategic future issues. As experts in corporate foresight – the translation of findings derived from trend and futures research into practical advice to assist with strategic management – Z_punkt designs future dialogues. By providing value-orientated advice at the heart of all activities, Z_punkt supports companies to make the most of sustainable future markets. All Material and Software (C) Copyright 2013 Z_punkt GmbH. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

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