Ottawa, Canada – Mercury Active has now added a second title to its My Pet series with the release of its latest mobile game, My Pet Dragon, available today for free in the Apple iOS App Store. The new app is a follow-up to the lovable My Pet Zombie app whose popularity has it approaching 1.5 million downloads. My Pet Dragon has been designed to be compatible with all iOS devices and also includes integrated camera technology.

“Our analytics showed that people are having a lot of fun with taking care of their virtual pet, we’re excited to bring another option to them with My Pet Dragon,” says Glenn Bakie, President of Mercury Active. “Players will have the opportunity to spend hours and hours being creative while having loads of fun designing, feeding and playing with their new little friends.”

My Pet Dragon:
A clutch of rare and exotic dragon eggs has just been unearthed and volunteer dragon trainers are needed to help care for them! My Pet Dragon is a pet simulator that lets you play with, care for, and customize your very own pet dragon. The eggs are about to hatch… Do you have what it takes to adopt and raise your own pet dragon?

Thousands of creative combinations: With more than 700 items to customize your dragon, kids will have hours of fun creating the perfect, personalized pet dragon.

Engaging gameplay: Creating your dragon is only half the fun. Once you’re done, start playing one of the mini games to keep you and your dragon entertained for hours.

Added Social Features: Dragon trainers will be able to connect with their Facebook friends’ dragons and play with them.

Friend Gifting: Not only can you play with your friends’ dragons, but you also have the ability to gift items to them as well

Rare Item Store: My Pet Dragon features in-app purchases available in the store, but there will also be a special Rare Item Store where dragon upgrades; special clothing; and one-of-a-kind, limited edition items will be made available.

Integrated camera technology: Interact with your dragon using the built-in camera feature. You can can take pictures with your pet dragon and scale its size so it sits on your shoulder or in the palm of your hand. You can even share it with your friends through Facebook and Twitter.

Device Requirements:
* iPhone 3GS, 4, 4S, iPhone 5, iPod touch and iPad
* Requires iOS 5.0 or later
* 108 MB

Pricing and Availability:
My Pet Dragon 1.0 is currently Free and available worldwide exclusively through the App Store in the Games category.

Mercury Active
My Pet Dragon 1.0
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Mercury Active is a Canadian digital entertainment studio creating and publishing rich transmedia brand experiences. Specializing in story driven themes with resonant visual treatments, its proprietary games library boasts over 5 million downloads to date. Mercury Active is located in Ottawa, Ontario and is a subsidiary of animation powerhouse Mercury Filmworks. Among many others, Mercury Active is proud to be associated with Technicolor, Disney EMEA, eOne, Teletoon Canada and Haven Agency. All Material and Software (C) Copyright 2013 Mercury Active. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

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