Yokohama, Japan – bluejava (bluejava K.K.) is proud to announce the beta release of – a new iOS app search and discovery service for the desktop, iPhone and iPad. Billed as a “Truly Modern App Search”, AppSearch embraces simplicity and advanced HTML5 technologies to improve the user experience and help users find great apps quickly. Results can be quickly scanned for relevance with screenshots, reviews and even demo videos for each app.

iTunes is repeatedly critisized for its awkward and sometimes unfriendly user interface for searching its massive 900,000+ available apps. It is separate from the web, so is difficult to share links, bookmark pages, open multiple windows for comparison, or even copy text or images. Even standard interface concepts such as the “back button” behave unexpectantly at times. Search results are often of varying quality and there is no ability to further filter down those results to find precisely what you are looking for. solves these problems by providing a true web experience with proper URLs and back button support. Search results are displayed in an innovative icon grid format, giving users the ability to quickly scan many apps at once. Filters provide the ability to limit the search results to apps within a particular category or within a specific price range. Fast access to screenshots, reviews from all over the world, and demo videos make it easy to determine if an app serves your needs.

AppSearch is optimized for use on the desktop, iPad or iPhone. It is accessable simply by navigating to on any device. iPad and iPhone users can add the web site to their “Home Screen” to provide an app-like experience for launching AppSearch and to experience a full-screen display.

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Founded in Yokohama, Japan by Glenn Crownover and incorporated in April, 2008, bluejava is a small, but passionate collective focused on building forward-thinking apps for web and mobile. From our social media aggregator for busy people and effortless web publishing to our growing collection of innovative apps for iPhone, bluejava seeks to explore and advance the modern user experience. Copyright (C) 2013 bluejava K.K. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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