Cupertino, California – Primitive Response Technology, LLC (PRT) has launched CraveMateLite, a free, version of the critically acclaimed CraveMateTM app, along with an expanded features set for CraveMate 1.1. CraveMateLite is a fun and creative app that helps users achieve their health and wellness goals, transforming the iPhone into a 24/7 personal mindfulness assistant.

According to PRT CEO Tom DiGiacinto, “We wanted to make a fully functional free version available so everyone can gain access to CraveMate and discover how mindfulness, when practically applied, can improve health and wellness. Now anyone with an iPhone can benefit from a mindfulness assistant like CraveMate.”

CraveMateLite helps to keep you mindful and improve health and wellness by allowing users to define goals, set reminder alarms and engage in activities intended to turn bad eating habits to good. CraveMateLite offers the same functionality as CraveMate, but has a two goal, two reminder limit.

“CraveMateLite is a great way for people to experience the value of beginning to manage their health by setting and achieving their customized goals. With practice and motivation, CraveMate mindfulness can help with long term lifestyle changes that can make a big difference in health, well-being and weight management,” says DiGiacinto

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 6.0 or later
* 13.8 MB

Pricing and Availability:
CraveMateLite 1.1 is Free and available worldwide exclusively through the App Store in the Health & Fitness category. CraveMate can be downloaded for $0.99 (USD).

CraveMateLite 1.1
Download from iTunes
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Primitive Response Technology, LLC develops mobile app solutions designed to help individuals stay mindful as a method of getting and staying healthy. CraveMate and CraveMateLite, the company’s first two apps to help users conquer junk food cravings, transforms the iPhone into a personal mindfulness assistant, available 24/7. All Material and Software (C) Copyright 2013 Primitive Response Technology, LLC. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

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