Vancouver, Canada – Loud Crow Interactive today is pleased to announce that one of the best-selling children’s books of all time, The Going to Bed Book, is now available as an interactive book app for the iPad, iPhone, and iTouch. This represents the first of a series of titles to be transformed into a digital offering from Boynton Moo Media, a partnership between author/illustrator Sandra Boynton and Loud Crow Interactive, announced earlier in 2011.

“We are extremely excited to have taken the first step towards bringing Sandra’s wonderful line of books to the digital age. There was a strong culture of collaboration working Sandra and her wildly creative team on this digital book and it shows in the quality of the final product,” says Calvin Wang, Founder and President of Loud Crow Interactive Inc. “Children and parents alike will find it to be a richly immersive reading experience.”

“I absolutely adore working with the ridiculously creative and innovative team at Loud Crow,” says Sandra Boynton, “and I am so proud of what we’ve done together with The Going to Bed Book.”

With over 5 million copies of the board book in print, The Going to Bed Book has long been a bedtime staple since its first publication in 1982. Now, digitally enhanced with innovative touch and tilt animations and audio, children can experience the animals’ bedtime routine in a whole new way. The vocal performance by British Invasion singer Billy J. Kramer, in “read to me” mode, brings to life every rhyme as the silly animals take a bubble bath, brush their teeth, put on pajamas, and then playfully exercise before going to sleep. Additional Boynton Moo Media titles, such as Moo, Baa, La La La!, and Hippos Go Berserk! , will be released throughout 2011.

Pricing and Availability:
The Going to Bed Book application is available for purchase in Apple’s App Store for $1.99 for iPhone/iTouch, and $2.99 for the iPad. For more information, or to view a trailer of The Going to Bed Book app, visit Loud Crow online.

The Going to Bed Book 1.0
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Loud Crow Interactive Inc. is a Canadian interactive digital book publisher based in Vancouver, British Columbia, founded by a team of interactive entertainment and technology veterans. The company’s PopOut! series, which includes adaptations of The Tale of Peter Rabbit and The Night Before Christmas, has garnered various awards and has been featured by Mashable, FOX News, USA Today, MSNBC, NPR, Kirkus Reviews, and School Library Journal. The team’s ongoing mission is to create the highest-quality interactive reading experiences possible on digital devices. Copyright (C) 2011 Loud Crow Interactive Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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