San Francisco, California – WaterField Designs today introduces its long-anticipated backpack – The Staad. Designed to flow easily from causal to professional office environments, the Staad’s refined masculine look delivers an immediate fashion upgrade. Its stream-lined exterior and thoughtfully-organized interior snugly secure a Mac or commensurate laptop and an iPad or tablet plus accessories – all within a narrow profile. WaterField Designs has been designing and manufacturing innovative laptop sleeves, bags and cases for digital gear in San Francisco since 1998.

The Staad’s slim tapered form keeps contents compact and optimizes capacity. A handsome World War II-era buckle – once used to instantly access ammunition – can be opened with a “quick flick.” Plush, padded interior pockets keep a laptop and tablet secure and the main compartment organized, while angled, zippered, side pockets stash small necessities like keys and an iPhone 5s. A quick-grab leather handle provides an additional carrying option. Neoprene cushioning and moisture-wicking material keep the wearer comfortable and dry.

“This backpack will kick your style up a notch,” explained Gary Waterfield, company founder. “We’ve finally found a design that works in the office as well as outside of work. No excessive straps dangling, no bulky outside pockets, just a clean, finished look. And it holds your laptop and tablet securely, along with power cords and more for those all-day meetings.”

The Staad BackPack – ($319 – $329)
* Body: Water-resistant tan waxed-cotton canvas or customized, 1050 denier black ballistic nylon
* Flap and trim: Naturally-tanned leather in black, chocolate or grizzly brown – all from a master tanner here in the United States
* Hardware: Vintage WWII-era ammunition clip; splash-proof YKK zippers
* Designed, developed and manufactured at WaterField Design’s San Francisco sewing shop

Pricing and Availability:
WaterField Designs ships worldwide from its online store. Available now. Staad BackPacks are made-to-order and ship within five days of purchase.

The Staad Laptop BackPack
Price: Two sizes: Slim – $319; Stout – $329.
Colors: BackPack body – tan waxed-cotton-canvas or black ballistic nylon.
Flap and accent colors – black, chocolate or grizzly leather.
Dimensions: Slim – 15.5 x 12 x 1 to 3 inches. Stout – 16 x 14.25 x 1.5 to 5.5 inches.

WaterField Designs
The Staad BackPack
YouTube Video (The Staad)

WaterField Designs manufactures custom-fitted, high-quality cases and bags for a full-range of laptop computers, tablets, smartphones, MP3s, gaming devices, electronic readers, and other digital gear. All products are manufactured to exacting standards entirely in San Francisco. WaterField Designs, SFbags and Staad BackPack are trademarks of WaterField Designs. Copyright (C) 2013 WaterField Designs. All Rights Reserved. Other company and product names may be trademarks of their respective owners.

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